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myeotd.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 84 checks
This review found 33 issues worth fixing on myeotd.com, 9 of them high impact, across 84 checks. The most urgent: page weight: 4.8 MB in 319 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,221 of 102,595 reviewed websitesbeats 86%
- #6,173 of 57,028 online storesbeats 85%
- #5,985 of 51,885 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 96 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 101 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 107 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 107 ms |
| Oct 17, 2026 | 118 ms |
| Oct 24, 2026 | 122 ms |
| Oct 31, 2026 | 124 ms |
| Nov 7, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
3,599 HTML elements
The page has 3,599 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 82
82/100Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, growave.io and Klaviyo and others), adding 922 KiB and 567 ms of main-thread time.
Reduce unused CSS
300 ms · 90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
294 KiB23 images could be 294 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Klaviyo adds 105 ms
105 msKlaviyo costs a phone 105 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
190 KiBAbout 190 KiB of JavaScript is downloaded but never used on this page.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
30 KiB7 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.2 s
18.2 sThe page becomes fully interactive after 18.2 s. Good is under 3.8 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 635 ms
635 msReal visitors wait 635 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 149 ms
149 msScripts block the page for only 149 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 319 requests
4.8 MBYour homepage downloads 4.8 MB in 319 requests on a phone: images 2.8 MB (126), scripts 1,019 KiB (87) and other files 789 KiB (94). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
eoe_renewal_moblie_61_7677fed2-79f7-418a-acc9-f22ab6732053.p is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.4 g of CO₂ per visit
1.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“eotd” and “eotd”). One clear main headline is easier for people and search engines.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
336 internal links, 7 external
The homepage links to 336 pages on myeotd.com and 7 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Color your eyes, color your vibes. The best online colored contacts mall. | Colored Contacts | Clear Contacts | Brown C…”.
Title: 52 characters
Your title is a healthy 52 characters: “eotd - Colored Contacts | Express Shipping Worldwide”.
Canonical URL set
The canonical URL is https://myeotd.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://myeotd.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,438 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://myeotd.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://myeotd.com/collections/yearly-contacts, which answers with an error. Visitors hit a dead end and search engines drop it.
9 pages share a meta description
https://myeotd.com/collections/power-up-your-look, https://myeotd.com/collections/chippy-co-series, https://myeotd.com/collections/all-products, https://myeotd.com/collections/sets, https://myeotd.com/collections/astigmatism-toric and https://myeotd.com/collections/acc and 3 others use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://myeotd.com/collections/power-up-your-look and https://myeotd.com/collections/sets have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
24 small tap targets
24 of 84 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 681 words of copy
The homepage carries about 681 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up now SAVE $20”.
18 calls to action
The homepage has 18 calls to action, for example “shop”, “contact us” and “Register / Login”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myeotd.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Oxi Social Login Wishlist · Hulk Form Builder · Selly Promotion Pricing · Avada Faqs · Growave Loyalty Wishlist · hulkapps.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on myeotd.com, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.