myliberty.ca website review

About 198 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

5 long tasks block the main thread while loading, the longest for 330 ms. During a long task the page ignores taps.

A phone's processor spends 3.0 s on main-thread work while loading, 584 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 188 ms of main-thread work and 762 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,534 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Shopify, shop.app and Cloudflare CDN and others), adding 987 KiB and 200 ms of main-thread time.

About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).

4 images could be 58 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 29.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 32.8 s. Good is under 3.8 s.

Scripts block taps and scrolling for 632 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 47.2 MB in 283 requests on a phone: media 37.3 MB (12), images 8.0 MB (24) and other files 984 KiB (126). Under 2 MB keeps phones on slow connections fast.

3 images weigh 6.3 MB together. On a phone connection a single image that size takes seconds.

Untitled_500_x_500_px.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 13.37 g of CO₂e: 1604.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 7 characters: “Liberty”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link has no real href, so search engines can't follow it.

The homepage links to 29 pages on myliberty.ca and 19 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.myliberty.ca/en/collections/all and https://www.myliberty.ca/collections/all all use the title “Products – Liberty”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.myliberty.ca/en/collections/all and https://www.myliberty.ca/collections/all use the same meta description. A description written for each page earns more clicks.

Your homepage links to 8 pages by a URL that isn't their canonical one, for example https://www.myliberty.ca/collections/all, whose canonical is https://www.myliberty.ca/en/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.myliberty.ca/en/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 500 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.