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myplacehotels.com website review

Visit site (opens in a new tab)Reviewed 30 October 202629 issues · 86 checks

This review found 29 issues worth fixing on myplacehotels.com, 8 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
212 ms141 msMay 9Oct 24198 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026186 ms
May 16, 2026182 ms
May 23, 2026179 ms
May 30, 2026179 ms
Jun 6, 2026179 ms
Jun 13, 2026182 ms
Jun 20, 2026183 ms
Jun 27, 2026183 ms
Jul 4, 2026184 ms
Jul 11, 2026177 ms
Jul 18, 2026166 ms
Jul 25, 2026157 ms
Aug 1, 2026151 ms
Aug 8, 2026149 ms
Aug 15, 2026154 ms
Aug 22, 2026155 ms
Aug 29, 2026159 ms
Sep 5, 2026161 ms
Sep 12, 2026162 ms
Sep 19, 2026164 ms
Sep 26, 2026172 ms
Oct 3, 2026182 ms
Oct 10, 2026195 ms
Oct 17, 2026204 ms
Oct 24, 2026198 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of myplacehotels.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. myplacehotels.com at 0.4 s0.4 s
  2. myplacehotels.com at 0.9 s0.9 s
  3. myplacehotels.com at 1.3 s1.3 s
  4. myplacehotels.com at 1.7 s1.7 s
  5. myplacehotels.com at 2.2 s2.2 s
  6. myplacehotels.com at 2.6 s2.6 s
  7. myplacehotels.com at 3.1 s3.1 s
  8. myplacehotels.com at 3.5 s3.5 s

Speed

8 to fix60
  • Use efficient cache lifetimes

    2.4 s · 819 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (819 KiB).

  • Reduce unused JavaScript

    1.6 s · 838 KiB

    About 838 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Maps and Sojern and others), adding 1.3 MB and 655 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Maps adds 114 ms

    114 ms

    Google Maps costs a phone 114 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cookiepro.com adds 73 ms

    73 ms

    cookiepro.com costs a phone 73 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    20 KiB

    1 image could be 20 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “My Place Hotels, Fall scene with fireplace.”.

  • Real-user INP: 220 ms

    220 ms

    Real visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 926 ms

    926 ms

    Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 457 ms

    457 ms

    Scripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 186 ms to 198 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 153 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 153 requests on a phone: scripts 2.1 MB (41), images 614 KiB (42) and fonts 262 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MPHOA_october_hero.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9796
  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 176 form fields without a label

    176 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9296
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 53 internal links, 10 external

    The homepage links to 53 pages on myplacehotels.com and 10 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “My Place Hotels operates a collection of newly-built, affordable hotels for all family, business, and leisure travelers…”.

  • One H1 headline

    Your main headline reads: “Cozy moments. Member savings.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Book Directly for Exclusive Rates | My Place Hotels”.

  • Canonical URL set

    The canonical URL is https://www.myplacehotels.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness, ProfessionalService and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.myplacehotels.com/sitemaps-1-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.myplacehotels.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (311 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 7 pages share a meta description

    https://www.myplacehotels.com/about and https://www.myplacehotels.com/about-trend use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.myplacehotels.com/stayrewarded/join-now has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.myplacehotels.com/travel-blog has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 10071
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=39001027&Ver=2&mid=ebe93a35-3901-4431-9c93-d6642efb6781&bo=1&sid=7ea79a20d44411f19680e356337d27a9&vid=7ea7c700d44411f1823e0b96a53ceb4f&vids=1&msclkid=N&pi=918639831&lg.

  • 7 small tap targets

    7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Sending form data to 'https://www.facebook.com/tr/' violates the following Content Security Policy directive: "form-act…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix89
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 391 words of copy

    The homepage carries about 391 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Now!” and “JOIN NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Book Now!”, “Join Now” and “Learn More & Save”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myplacehotels.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on myplacehotels.com, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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