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mysaunaworld.com website review
Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 90 checks
This review found 32 issues worth fixing on mysaunaworld.com, 8 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,513 of 107,564 reviewed websitesbeats 90%
- #4,391 of 60,819 online storesbeats 89%
- #4,266 of 55,486 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.6 s |
| Nov 7, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 187 ms |
| May 30, 2026 | 192 ms |
| Jun 6, 2026 | 199 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 188 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 200 ms |
| Aug 1, 2026 | 201 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 208 ms |
| Aug 29, 2026 | 215 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 190 ms |
| Sep 19, 2026 | 180 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 192 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 180 ms |
| Oct 31, 2026 | 167 ms |
| Nov 7, 2026 | 151 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
2.0 s · 432 KiB14 images could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.
Render-blocking requests
1.3 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (searchatlas.com, route.com and rebuyengine.com and others), adding 1.8 MB and 1.2 s of main-thread time.
Reduce unused JavaScript
150 ms · 869 KiBAbout 869 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
100 ms · 670 KiB20 files are served with short cache lifetimes, so returning visitors download them again (670 KiB).
searchatlas.com adds 441 ms
441 mssearchatlas.com costs a phone 441 ms of main-thread work and 37 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 443 ms. During a long task the page ignores taps.
route.com adds 354 ms
354 msroute.com costs a phone 354 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 200 ms
200 msrebuyengine.com costs a phone 200 ms of main-thread work and 642 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,215 HTML elements
The page has 2,215 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 43 ms
43 msShopify costs a phone 43 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 105 KiBAbout 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.1 s
22.1 sThe page becomes fully interactive after 22.1 s. Good is under 3.8 s.
Largest Contentful Paint: 8.4 s
8.4 sYour largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A wooden barrel-shaped sauna cabin sits outdoors on a stone…”.
Total Blocking Time: 686 ms
686 msScripts block taps and scrolling for 686 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 124 ms
124 msReal visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 362 ms
362 msReal visitors wait 362 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 187 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.068
0.068The layout barely moves while loading (CLS 0.068, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 195 requests
3.6 MBYour homepage downloads 3.6 MB in 195 requests on a phone: scripts 1.9 MB (70), images 895 KiB (44) and fonts 287 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (42 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 93 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
285 internal links, 5 external
The homepage links to 285 pages on mysaunaworld.com and 5 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Explore our premium saunas designed for home wellness. Enjoy indoor and outdoor options that enhance your relaxation an…”.
One H1 headline
Your main headline reads: “Quality Saunas Designed for Real Wellness”.
Title: 42 characters
Your title is a healthy 42 characters: “Luxury Home Saunas Online | My Sauna World”.
Canonical URL set
The canonical URL is https://mysaunaworld.com/.
Structured data in place
Structured data found: BreadcrumbList, HomeGoodsStore, ItemList and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mysaunaworld.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Parts of the site are closed to 3 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
2 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (2,652 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mysaunaworld.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://mysaunaworld.com/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
https://mysaunaworld.com/pages/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.calendly.com/assets/external/widget.css' from origin 'https://mysaunaworld.…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
56 of 62 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,136 words of copy
The homepage carries about 2,136 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “Custom Sauna Quote”, “Shop All” and “Start shopping”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 134 testimonial or review blocks, 2 customer or partner logos, 5 trust badges and “380+ satisfied customers”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysaunaworld.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Judge Me Reviews · Klaviyo Email Marketing Sms · Whatconverts · Accessibly App · Stape Remix · trustedsite.com · route.com · gorgias.chat · itoris.com · rebuyengine.com · kxcdn.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on mysaunaworld.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.