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mysecretcase.ch website review
Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 85 checks
This review found 34 issues worth fixing on mysecretcase.ch, 13 of them high impact, across 85 checks. The most urgent: page weight: 27.9 MB in 321 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #70,097 of 106,118 reviewed websitesbeats 30%
- #44,331 of 59,793 online storesbeats 22%
- #41,902 of 54,510 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 20, 2026 | 131 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 167 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 143 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
Speed
Render-blocking requests
1.3 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,638 HTML elements
The page has 5,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
450 ms · 15.3 MB18 images could be 15.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.1 MB and 693 ms of main-thread time.
Reduce unused CSS
400 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.
Reduce unused JavaScript
180 ms · 303 KiBAbout 303 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 180 ms faster on a phone.
Shopify adds 378 ms
378 msShopify costs a phone 378 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 65 KiB10 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
7 KiB7 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 51 ms
51 msYour server sent the HTML in 51 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 51.7 s
51.7 sYour largest element takes 51.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “banner-hero-hp-CALENDARIO-Mobile.png”.
Time to Interactive: 57.7 s
57.7 sThe page becomes fully interactive after 57.7 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Real-user INP: 245 ms
245 msReal visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 403 ms
403 msScripts block taps and scrolling for 403 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 787 ms
787 msReal visitors wait 787 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.084
0.084The layout barely moves while loading (CLS 0.084, good is under 0.1).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 27.9 MB in 321 requests
27.9 MBYour homepage downloads 27.9 MB in 321 requests on a phone: images 17.5 MB (88), media 8.1 MB (6) and scripts 1.1 MB (104). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
banner-hero-hp-CALENDARIO-Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (131 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.9 g of CO₂ per visit
7.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.91 g of CO₂e: 949.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
38 links without text
38 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (36 elements)
Alternative text of images should not be repeated as text: 36 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (15 elements).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
522 internal links, 75 external
The homepage links to 522 pages on mysecretcase.ch and 75 external pages.
8 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Scopri il Sexy Shop Online #1 in Italia. MySecretCase, il paradiso del piacere per coppie, donne e uomini. Pacco anonim…”.
One H1 headline
Your main headline reads: “MySecretCase è il sexy shop n.1 in Italia”.
Title: 31 characters
Your title is a healthy 31 characters: “Sexy Shop Online | MySecretCase”.
Canonical URL set
The canonical URL is https://www.mysecretcase.ch/.
Structured data in place
Structured data found: FAQPage, OnlineStore, Organization, SiteNavigationElement and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mysecretcase.ch/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (5,344 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mysecretcase.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without an H1
https://www.mysecretcase.ch/collections/sconti-black, https://www.mysecretcase.ch/collections/calendari-avvento, https://www.mysecretcase.ch/collections/donna, https://www.mysecretcase.ch/collections/succhia-clitoride, https://www.mysecretcase.ch/collections/vibratori and https://www.mysecretcase.ch/collections/vibratore-clitoride and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.
6 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
68 small tap targets
68 of 175 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 202 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 4,134 words of copy
The homepage carries about 4,134 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
6 short forms
6 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysecretcase.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Judge Me Reviews · Searchanise Search Filter · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Delm · Pagefly Ai Page Builder · Mysecretcase Theme App · Gdpr Cookie Consent · Sticky Add To Cart · Quizify · Selleasy · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on mysecretcase.ch, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.