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mysheepi.ch website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 79 checks
This review found 31 issues worth fixing on mysheepi.ch, 14 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.7 s
6.7 s
7.7 s
Speed
Improve image delivery
4.1 s · 801 KiB3 images could be 801 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.1 s faster on a phone.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klaviyo and azurefd.net and others), adding 1.3 MB and 663 ms of main-thread time.
Reduce unused JavaScript
347 KiBAbout 347 KiB of JavaScript is downloaded but never used on this page.
Clarity adds 251 ms
251 msClarity costs a phone 251 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 176 ms
176 msKlaviyo costs a phone 176 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,549 HTML elements
The page has 1,549 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
azurefd.net adds 89 ms
89 msazurefd.net costs a phone 89 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
193 KiB21 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).
Reduce unused CSS
150 ms · 32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 50 ms
50 msYour server sent the HTML in 50 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mySheepi Bettwaren für den Black Month”.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 57 ms
57 msScripts block the page for only 57 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
fall.gif weighs 1.3 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
811 KiB1 image is downloaded at several times the size a phone draws it, for example fall.gif at 1,920 px wide, shown at 390 px. Resized copies would save about 811 KiB.
Page weight: 4.0 MB in 404 requests
4.0 MBYour homepage downloads 4.0 MB in 404 requests on a phone: other files 1.5 MB (255), scripts 1.2 MB (114) and images 1.1 MB (15). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (1.3 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
27 text elements with low contrast
27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
38 links without text
38 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “BLACK MONTH”). One clear main headline is easier for people and search engines.
Meta description is long (188 characters)
Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
173 internal links, 33 external
The homepage links to 173 pages on mysheepi.ch and 33 external pages.
5 checks passed
Title: 42 characters
Your title is a healthy 42 characters: “Dein Kissen für gesunden Schlaf | mySheepi”.
Canonical URL set
The canonical URL is https://www.mysheepi.ch/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mysheepi.ch/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.mysheepi.ch/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,791 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.mysheepi.ch/pages/black-friday-set has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
6 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=&referrer=&landingpage=https%3A%2F%2Fwww.mysheepi.ch%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%20like%20Mac%20OS%20X)%20AppleWe.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Looks like your website URL has changed. To ensure the proper functioning of your banner, update the re…”.
2 checks passed
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 460 words of copy
The homepage carries about 460 words of visible text.
5 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks, 3 customer or partner logos and 18 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysheepi.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Klaviyo Email Marketing Sms · Microsoft Clarity · Gorgias Live Chat Helpdesk · Triplewhale · Awin Affiliate Marketing · cloudfront.net · omnisnippet1.com · 5gtb.com · trustedshops.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mysheepi.ch, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.