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mysheepi.ch website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 79 checks

This review found 31 issues worth fixing on mysheepi.ch, 14 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mysheepi.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mysheepi.ch at 1.0 s1.0 s
  2. mysheepi.ch at 1.9 s1.9 s
  3. mysheepi.ch at 2.9 s2.9 s
  4. mysheepi.ch at 3.8 s3.8 s
  5. mysheepi.ch at 4.8 s4.8 s
  6. mysheepi.ch at 5.7 s5.7 s
  7. mysheepi.ch at 6.7 s6.7 s
  8. mysheepi.ch at 7.7 s7.7 s

Speed

10 to fix66
  • Improve image delivery

    4.1 s · 801 KiB

    3 images could be 801 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.1 s faster on a phone.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and azurefd.net and others), adding 1.3 MB and 663 ms of main-thread time.

  • Reduce unused JavaScript

    347 KiB

    About 347 KiB of JavaScript is downloaded but never used on this page.

  • Clarity adds 251 ms

    251 ms

    Clarity costs a phone 251 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 176 ms

    176 ms

    Klaviyo costs a phone 176 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,549 HTML elements

    The page has 1,549 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • azurefd.net adds 89 ms

    89 ms

    azurefd.net costs a phone 89 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    193 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 50 ms

    50 ms

    Your server sent the HTML in 50 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix67
  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mySheepi Bettwaren für den Black Month”.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 57 ms

    57 ms

    Scripts block the page for only 57 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix40
  • 1 image over 500 KB

    fall.gif weighs 1.3 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    811 KiB

    1 image is downloaded at several times the size a phone draws it, for example fall.gif at 1,920 px wide, shown at 390 px. Resized copies would save about 811 KiB.

  • Page weight: 4.0 MB in 404 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 404 requests on a phone: other files 1.5 MB (255), scripts 1.2 MB (114) and images 1.1 MB (15). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (1.3 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9291
  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10087
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “BLACK MONTH”). One clear main headline is easier for people and search engines.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 173 internal links, 33 external

    The homepage links to 173 pages on mysheepi.ch and 33 external pages.

5 checks passed
  • Title: 42 characters

    Your title is a healthy 42 characters: “Dein Kissen für gesunden Schlaf | mySheepi”.

  • Canonical URL set

    The canonical URL is https://www.mysheepi.ch/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mysheepi.ch/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.mysheepi.ch/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,791 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.mysheepi.ch/pages/black-friday-set has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=&referrer=&landingpage=https%3A%2F%2Fwww.mysheepi.ch%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%20like%20Mac%20OS%20X)%20AppleWe.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Looks like your website URL has changed. To ensure the proper functioning of your banner, update the re…”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 460 words of copy

    The homepage carries about 460 words of visible text.

5 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks, 3 customer or partner logos and 18 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysheepi.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cookieyes Gdpr · Klaviyo Email Marketing Sms · Microsoft Clarity · Gorgias Live Chat Helpdesk · Triplewhale · Awin Affiliate Marketing · cloudfront.net · omnisnippet1.com · 5gtb.com · trustedshops.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
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