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myshany.com website review
Visit site (opens in a new tab)Reviewed 5 November 202630 issues · 83 checks
This review found 30 issues worth fixing on myshany.com, 11 of them high impact, across 83 checks. The most urgent: page weight: 12.1 MB in 343 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #40,224 of 101,505 reviewed websitesbeats 55%
- #26,141 of 56,190 online storesbeats 47%
- #25,119 of 51,083 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 117 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 123 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 126 ms |
| Sep 26, 2026 | 143 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 111 ms |
| Oct 31, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,118 HTML elements
The page has 4,118 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
200 ms · 1.8 MB140 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Unpkg and Cloudflare CDN and others), adding 7.1 MB and 551 ms of main-thread time.
Shopify adds 473 ms
473 msShopify costs a phone 473 ms of main-thread work and 7.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
500 ms · 209 KiBAbout 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 500 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 111 KiB7 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).
Reduce unused CSS
200 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Minify CSS
130 ms · 7 KiB7 KiB could be saved by minifying CSS.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.2 s
14.2 sThe page becomes fully interactive after 14.2 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.256
0.256The layout shifts by 0.256 while loading, so content jumps under the reader's thumb. Good is under 0.1.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 117 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 493 ms
493 msReal visitors wait 493 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 128 ms
128 msScripts block the page for only 128 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 12.1 MB in 343 requests
12.1 MBYour homepage downloads 12.1 MB in 343 requests on a phone: media 7.5 MB (5), images 2.7 MB (161) and other files 939 KiB (90). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
bannerm2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.4 g of CO₂ per visit
3.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.43 g of CO₂e: 411.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “SHANY Cosmetics”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//shany.com/cdn/shop/files/SHANY_BANNER_KROGER_1b922c62…”.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
386 internal links, 15 external
The homepage links to 386 pages on myshany.com and 15 external pages.
5 checks passed
Meta description: 73 characters
Your meta description is 73 characters: “SHANY Cosmetics - Makeup Brushes, Train Cases, Nail & Eyeshadow Palettes.”.
One H1 headline
Your main headline reads: “GET THE LOOK OF”.
Canonical URL set
The canonical URL is https://shany.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shany.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,188 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shany.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
https://shany.com/collections/new-arrivals, https://shany.com/collections/makeup, https://shany.com/collections/face-makeup, https://shany.com/collections/foundation, https://shany.com/collections/face-primer and https://shany.com/collections/face-powder and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
35 small tap targets
35 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,048 words of copy
The homepage carries about 1,048 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP NOW”.
8 calls to action
The homepage has 8 calls to action, for example “Shop Now”, “SHOP NOW” and “Join”.
9 short forms
9 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 123 testimonial or review blocks and 1 trust badge.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myshany.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Bucks · Notifyme Warnings And Labels · Watchlist · Alertify Product Warning · Swishlist · cloudfront.net · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on myshany.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.