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mysmartlocks.com.au website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 87 checks

This review found 32 issues worth fixing on mysmartlocks.com.au, 9 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
205 ms119 msMay 23Nov 7173 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026129 ms
May 30, 2026133 ms
Jun 6, 2026143 ms
Jun 13, 2026146 ms
Jun 20, 2026151 ms
Jun 27, 2026146 ms
Jul 4, 2026151 ms
Jul 11, 2026153 ms
Jul 18, 2026154 ms
Jul 25, 2026160 ms
Aug 1, 2026155 ms
Aug 8, 2026163 ms
Aug 15, 2026171 ms
Aug 22, 2026173 ms
Aug 29, 2026180 ms
Sep 5, 2026179 ms
Sep 12, 2026186 ms
Sep 19, 2026187 ms
Sep 26, 2026188 ms
Oct 3, 2026195 ms
Oct 10, 2026194 ms
Oct 17, 2026191 ms
Oct 24, 2026187 ms
Oct 31, 2026180 ms
Nov 7, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mysmartlocks.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mysmartlocks.com.au at 0.7 s0.7 s
  2. mysmartlocks.com.au at 1.4 s1.4 s
  3. mysmartlocks.com.au at 2.1 s2.1 s
  4. mysmartlocks.com.au at 2.8 s2.8 s
  5. mysmartlocks.com.au at 3.5 s3.5 s
  6. mysmartlocks.com.au at 4.2 s4.2 s
  7. mysmartlocks.com.au at 4.9 s4.9 s
  8. mysmartlocks.com.au at 5.6 s5.6 s

Speed

8 to fix57
  • Reduce unused JavaScript

    1.8 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,276 HTML elements

    The page has 3,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Intercom and Klaviyo and others), adding 2.4 MB and 1.2 s of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 565 ms

    565 ms

    Shopify costs a phone 565 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 69 KiB

    5 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Klaviyo adds 176 ms

    176 ms

    Klaviyo costs a phone 176 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    16 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Smart Security, Smarter Savings Elevate your entry with Fac…”.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 408 ms

    408 ms

    Scripts block taps and scrolling for 408 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 559 ms

    559 ms

    Real visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 220 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 220 requests on a phone: scripts 1.7 MB (115), images 443 KiB (31) and fonts 389 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8792
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 323 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (251 characters)

    Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 74 internal links, 5 external

    The homepage links to 74 pages on mysmartlocks.com.au and 5 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Australia's #1 Philips Smart Door Lock Specialist”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Philips Smart Door Locks Australia | My Smart Locks”.

  • Canonical URL set

    The canonical URL is https://mysmartlocks.com.au/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mysmartlocks.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,908 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mysmartlocks.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix53
  • 2 linked pages are broken

    Your homepage links to https://mysmartlocks.com.au/collections/palm-recognition and https://mysmartlocks.com.au/products/philips-easykey-ddl303-vp-5hws, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages share a title

    https://mysmartlocks.com.au/collections/all and https://mysmartlocks.com.au/products/ddl702-1hws-black-video-lock-mortise-924c-60-door-thickness-38-60mm all use the title “Philips Smart Door Locks Australia | Free Shipping”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages without a meta description

    https://mysmartlocks.com.au/collections/all, https://mysmartlocks.com.au/collections/premium-range, https://mysmartlocks.com.au/collections/special-offers-promo, https://mysmartlocks.com.au/collections/facial-recognition, https://mysmartlocks.com.au/collections/handle-locks and https://mysmartlocks.com.au/collections/2-in-1-doorbell-smart-locks and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://mysmartlocks.com.au/products/philips-easykey-ddl709-fvp-7hws, whose canonical is https://mysmartlocks.com.au/products/philips-easykey-ddl709-fvp-7hws-smart-door-lock. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://mysmartlocks.com.au/pages/customer-care and https://mysmartlocks.com.au/apps/ldt-compare have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://mysmartlocks.com.au/products/philips-easykey-ddl709-fvp-7hws took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

2 checks passed
  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    28 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix90
  • A 20-field form

    Your longest form asks for 20 fields (0 required). Every extra field lowers completion.

  • Only about 214 words

    The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop The Offer”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop Now”, “Shop The Offer” and “Shop Our Special Offers”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 6 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysmartlocks.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Seowill Ai Seo · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Rapid Search Bar Filter · Candy Rack · Smart Seo · Sami Product Labels · Powerful Form Builder · Buddha Mega Menu Navigation · Globo Product Options · Forms · Ldt Product Compare · Back In Stock · Freegifts · Syncx Preorder

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on mysmartlocks.com.au, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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