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mysmartlocks.com.au website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 87 checks
This review found 32 issues worth fixing on mysmartlocks.com.au, 9 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,444 of 105,458 reviewed websitesbeats 82%
- #9,133 of 59,242 online storesbeats 79%
- #8,881 of 53,984 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 133 ms |
| Jun 6, 2026 | 143 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 151 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 151 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 171 ms |
| Aug 22, 2026 | 173 ms |
| Aug 29, 2026 | 180 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 188 ms |
| Oct 3, 2026 | 195 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 191 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 180 ms |
| Nov 7, 2026 | 173 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.2 s
4.9 s
5.6 s
Speed
Reduce unused JavaScript
1.8 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,276 HTML elements
The page has 3,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Intercom and Klaviyo and others), adding 2.4 MB and 1.2 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Shopify adds 565 ms
565 msShopify costs a phone 565 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
450 ms · 69 KiB5 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Klaviyo adds 176 ms
176 msKlaviyo costs a phone 176 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
16 KiB4 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.5 s
11.5 sYour largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Smart Security, Smarter Savings Elevate your entry with Fac…”.
Time to Interactive: 17.9 s
17.9 sThe page becomes fully interactive after 17.9 s. Good is under 3.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 408 ms
408 msScripts block taps and scrolling for 408 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 559 ms
559 msReal visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 220 requests
2.8 MBYour homepage downloads 2.8 MB in 220 requests on a phone: scripts 1.7 MB (115), images 443 KiB (31) and fonts 389 KiB (10). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
25 links without text
25 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 323 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (251 characters)
Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.
74 internal links, 5 external
The homepage links to 74 pages on mysmartlocks.com.au and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Australia's #1 Philips Smart Door Lock Specialist”.
Title: 51 characters
Your title is a healthy 51 characters: “Philips Smart Door Locks Australia | My Smart Locks”.
Canonical URL set
The canonical URL is https://mysmartlocks.com.au/.
Structured data in place
Structured data found: LocalBusiness, Organization, VideoObject and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mysmartlocks.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,908 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mysmartlocks.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://mysmartlocks.com.au/collections/palm-recognition and https://mysmartlocks.com.au/products/philips-easykey-ddl303-vp-5hws, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages share a title
https://mysmartlocks.com.au/collections/all and https://mysmartlocks.com.au/products/ddl702-1hws-black-video-lock-mortise-924c-60-door-thickness-38-60mm all use the title “Philips Smart Door Locks Australia | Free Shipping”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without a meta description
https://mysmartlocks.com.au/collections/all, https://mysmartlocks.com.au/collections/premium-range, https://mysmartlocks.com.au/collections/special-offers-promo, https://mysmartlocks.com.au/collections/facial-recognition, https://mysmartlocks.com.au/collections/handle-locks and https://mysmartlocks.com.au/collections/2-in-1-doorbell-smart-locks and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://mysmartlocks.com.au/products/philips-easykey-ddl709-fvp-7hws, whose canonical is https://mysmartlocks.com.au/products/philips-easykey-ddl709-fvp-7hws-smart-door-lock. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://mysmartlocks.com.au/pages/customer-care and https://mysmartlocks.com.au/apps/ldt-compare have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://mysmartlocks.com.au/products/philips-easykey-ddl709-fvp-7hws took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
28 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 20-field form
Your longest form asks for 20 fields (0 required). Every extra field lowers completion.
Only about 214 words
The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Shop The Offer”.
7 calls to action
The homepage has 7 calls to action, for example “Shop Now”, “Shop The Offer” and “Shop Our Special Offers”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 6 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysmartlocks.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Seowill Ai Seo · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Rapid Search Bar Filter · Candy Rack · Smart Seo · Sami Product Labels · Powerful Form Builder · Buddha Mega Menu Navigation · Globo Product Options · Forms · Ldt Product Compare · Back In Stock · Freegifts · Syncx Preorder
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on mysmartlocks.com.au, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.