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mysoulcbd.com website review

Visit site (opens in a new tab)Reviewed 9 November 202646 issues · 97 checks

This review found 46 issues worth fixing on mysoulcbd.com, 19 of them high impact, across 97 checks. The most urgent: page weight: 39.3 MB in 410 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.0 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
173 ms141 msMay 23Nov 7162 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026151 ms
Jun 6, 2026154 ms
Jun 13, 2026161 ms
Jun 20, 2026161 ms
Jun 27, 2026159 ms
Jul 4, 2026160 ms
Jul 11, 2026160 ms
Jul 18, 2026162 ms
Jul 25, 2026162 ms
Aug 1, 2026163 ms
Aug 8, 2026166 ms
Aug 15, 2026167 ms
Aug 22, 2026169 ms
Aug 29, 2026168 ms
Sep 5, 2026164 ms
Sep 12, 2026162 ms
Sep 19, 2026162 ms
Sep 26, 2026162 ms
Oct 3, 2026162 ms
Oct 10, 2026162 ms
Oct 17, 2026162 ms
Oct 24, 2026162 ms
Oct 31, 2026162 ms
Nov 7, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mysoulcbd.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mysoulcbd.com at 1.7 s1.7 s
  2. mysoulcbd.com at 3.4 s3.4 s
  3. mysoulcbd.com at 5.2 s5.2 s
  4. mysoulcbd.com at 6.9 s6.9 s
  5. mysoulcbd.com at 8.6 s8.6 s
  6. mysoulcbd.com at 10.3 s10.3 s
  7. mysoulcbd.com at 12.1 s12.1 s
  8. mysoulcbd.com at 13.8 s13.8 s

Speed

13 to fix19
  • Render-blocking requests

    1.8 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Main-thread work: 16.4 s

    A phone's processor spends 16.4 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1,008 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Signyfyd adds 1.3 s

    1.3 s

    Signyfyd costs a phone 1.3 s of main-thread work and 263 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,223 HTML elements

    The page has 3,223 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and negate.io and others), adding 7.3 MB and 4.0 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 726 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (726 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 868 ms. During a long task the page ignores taps.

  • Shopify adds 206 ms

    206 ms

    Shopify costs a phone 206 ms of main-thread work and 5.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • negate.io adds 537 ms

    537 ms

    negate.io costs a phone 537 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 283 ms

    283 ms

    alia-prod.com costs a phone 283 ms of main-thread work and 256 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 195 KiB

    7 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 17.7 s

    17.7 s

    Visually, the page fills in at 17.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 37.2 s

    37.2 s

    The page becomes fully interactive after 37.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.289

    0.289

    The layout shifts by 0.289 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 479 ms

    479 ms

    Real visitors wait 479 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 39.3 MB in 410 requests

    39.3 MB

    Your homepage downloads 39.3 MB in 410 requests on a phone: media 33.3 MB (19), scripts 3.5 MB (172) and images 1.1 MB (46). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    68 KiB

    1 image is downloaded at several times the size a phone draws it, for example hempban-hero-badge.webp at 600 px wide, shown at 136 px. Resized copies would save about 68 KiB.

  • 3 images in older formats

    3 images (398 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 11.1 g of CO₂ per visit

    11.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 11.14 g of CO₂e: 1336.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

12 to fixGoogle 8387
  • Certain ARIA roles must contain particular children (4 elements)

    Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Out of Office stopsshipping December 11 Out of Of…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 236 internal links, 22 external

    The homepage links to 236 pages on mysoulcbd.com and 22 external pages.

6 checks passed
  • Meta description: 91 characters

    Your meta description is 91 characters: “Soul's products are targeted wellness formulations to help you thrive in mind, body & soul.”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Soul - THC & CBD Gummies for Sleep, Stress & Wellness”.

  • Canonical URL set

    The canonical URL is https://getsoul.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://getsoul.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,886 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://getsoul.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 3 pages without a meta description

    https://getsoul.com/policies/shipping-policy, https://getsoul.com/collections/low-dose-thc and https://getsoul.com/collections/medium-dose-thc have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://getsoul.com/products/out-of-office-gummies and https://getsoul.com/products/out-of-office-mood-thc-gummies use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://getsoul.com/products/out-of-office-gummies and https://getsoul.com/products/out-of-office-drink have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 7 small tap targets

    7 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 1,026 words of copy

    The homepage carries about 1,026 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • 31 calls to action

    The homepage has 31 calls to action, for example “Shop Out of Office THC”, “Shop Soul CBD” and “Shop THC”.

  • 16 short forms

    16 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, a star rating, 1 trust badge and “18,500+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysoulcbd.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 24 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Prettydamnquick Pdq · Checkmate · Savedby Package Protection · Elevar Conversion Tracking · Microsoft Clarity · Triplewhale · Cinaberi Agepass · Upstack Data Tracking Pixel · Patrol · Tolstoy · Klaviyo Email Marketing Sms · Avada Cookie Bar · Pdq Shipping · Simple Bundle · Aftersell · cinaberis.com · amazonaws.com · retention.com · revoffers.com · goaffpro.com · 9gtb.com · signifyd.com · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Scottsdale

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on mysoulcbd.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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