mytools.nz website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 409 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 251 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Clarity and nice-team.net and others), adding 729 KiB and 470 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

About 66 KiB of CSS is downloaded but never applied on this page.

15 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).

45 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 7 characters: “MyTools”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “Enter using password”). One clear main headline is easier for people and search engines.

No XML sitemap at https://mytools.co.nz/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://mytools.co.nz/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 1 page linked from your homepage and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 103 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.