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mywoof.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 86 checks
This review found 39 issues worth fixing on mywoof.com, 10 of them high impact, across 86 checks. The most urgent: audioeye-services.com adds 1.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #28,135 of 99,177 reviewed websitesbeats 66%
- #18,181 of 54,290 online storesbeats 60%
- #17,554 of 49,256 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 146 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 166 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 165 ms |
| Oct 10, 2026 | 169 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
audioeye-services.com adds 1.7 s
1.7 saudioeye-services.com costs a phone 1.7 s of main-thread work and 306 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.7 s
A phone's processor spends 11.7 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,545 HTML elements
The page has 3,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (audioeye-services.com, FontAwesome CDN and iovation and others), adding 1.5 MB and 3.7 s of main-thread time.
Reduce unused JavaScript
824 KiBAbout 824 KiB of JavaScript is downloaded but never used on this page.
FontAwesome CDN adds 709 ms
709 msFontAwesome CDN costs a phone 709 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 514 ms. During a long task the page ignores taps.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
iovation adds 445 ms
445 msiovation costs a phone 445 ms of main-thread work and 32 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 289 ms
289 msrebuyengine.com costs a phone 289 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 226 ms
226 msKlaviyo costs a phone 226 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 86 KiBAbout 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
203 KiB23 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).
Improve image delivery
157 KiB5 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
114 KiBPolyfills for old browsers add 114 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 26.4 s
26.4 sThe page becomes fully interactive after 26.4 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 699 ms
699 msReal visitors wait 699 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.037
0.037The layout barely moves while loading (CLS 0.037, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 260 requests
4.4 MBYour homepage downloads 4.4 MB in 260 requests on a phone: scripts 2.0 MB (118), images 922 KiB (52) and other files 767 KiB (63). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Woof_Holiday-2026_Collections_Early-Gifting-Promo_Hero_Mobil is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.2 g of CO₂ per visit
1.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (101 elements)
All page content should be contained by landmarks: 101 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (2 elements).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
6 H1 headlines
There are 6 <h1> headlines (“Spend $60,Get $15”, “On Your Pup’s Wishlist” and “Fresh Kisses Under the Mistletoe”). One clear main headline is easier for people and search engines.
Meta description is long (221 characters)
Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
273 internal links, 4 external
The homepage links to 273 pages on mywoof.com and 4 external pages.
5 checks passed
Title: 40 characters
Your title is a healthy 40 characters: “Woof Dog Products - The Amazing Pupsicle”.
Canonical URL set
The canonical URL is https://mywoof.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mywoof.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,781 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mywoof.com/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://mywoof.com/products/birthday-pops and https://mywoof.com/products/lickmix-bacon-cheese are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
https://mywoof.com/collections/early-gifting and https://mywoof.com/collections/all-products all use the title “Shop All Woof Dog Toys & Treats”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://mywoof.com/pages/holiday-giftguide and https://mywoof.com/collections/woof_refills have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://mywoof.com/collections/early-gifting and https://mywoof.com/collections/all-products use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mywoof.com/collections/woof_refills, whose canonical is https://mywoof.com/collections/refills. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://mywoof.com/products/starter-pack has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
53 of 62 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 28 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 516 words of copy
The homepage carries about 516 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Best Sellers” and “Shop All Products”.
38 calls to action
The homepage has 38 calls to action, for example “Shop All”, “Shop All Refills” and “Shop All Best Sellers”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
50 cookies set on arrival
50Opening the homepage sets 50 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
82 other companies contacted
Loading the homepage contacts 82 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mywoof.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Triplewhale · Rebuy Personalization Engine · Mntn · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Gorgias Live Chat Helpdesk · Gdpr Cookie Consent · Applovin Shop Integration · rechargecdn.com · rakutenadvertising.io · stamped.io · trafficmanager.net · rise-ai.com · nfcube.com · rebuyengine.com · getangler.ai
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Cloudflare
Company
- Headquarters
- Denver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on mywoof.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.