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mywoof.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 86 checks

This review found 39 issues worth fixing on mywoof.com, 10 of them high impact, across 86 checks. The most urgent: audioeye-services.com adds 1.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
175 ms142 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026149 ms
May 30, 2026153 ms
Jun 6, 2026154 ms
Jun 13, 2026154 ms
Jun 20, 2026154 ms
Jun 27, 2026154 ms
Jul 4, 2026154 ms
Jul 11, 2026155 ms
Jul 18, 2026157 ms
Jul 25, 2026162 ms
Aug 1, 2026162 ms
Aug 8, 2026166 ms
Aug 15, 2026170 ms
Aug 22, 2026169 ms
Aug 29, 2026169 ms
Sep 5, 2026166 ms
Sep 12, 2026163 ms
Sep 19, 2026163 ms
Sep 26, 2026163 ms
Oct 3, 2026165 ms
Oct 10, 2026169 ms
Oct 17, 2026170 ms
Oct 24, 2026171 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mywoof.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mywoof.com at 1.4 s1.4 s
  2. mywoof.com at 2.7 s2.7 s
  3. mywoof.com at 4.1 s4.1 s
  4. mywoof.com at 5.5 s5.5 s
  5. mywoof.com at 6.8 s6.8 s
  6. mywoof.com at 8.2 s8.2 s
  7. mywoof.com at 9.5 s9.5 s
  8. mywoof.com at 10.9 s10.9 s

Speed

12 to fix43
  • audioeye-services.com adds 1.7 s

    1.7 s

    audioeye-services.com costs a phone 1.7 s of main-thread work and 306 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.7 s

    A phone's processor spends 11.7 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,545 HTML elements

    The page has 3,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye-services.com, FontAwesome CDN and iovation and others), adding 1.5 MB and 3.7 s of main-thread time.

  • Reduce unused JavaScript

    824 KiB

    About 824 KiB of JavaScript is downloaded but never used on this page.

  • FontAwesome CDN adds 709 ms

    709 ms

    FontAwesome CDN costs a phone 709 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 514 ms. During a long task the page ignores taps.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • iovation adds 445 ms

    445 ms

    iovation costs a phone 445 ms of main-thread work and 32 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 289 ms

    289 ms

    rebuyengine.com costs a phone 289 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 226 ms

    226 ms

    Klaviyo costs a phone 226 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    203 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).

  • Improve image delivery

    157 KiB

    5 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    114 KiB

    Polyfills for old browsers add 114 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 26.4 s

    26.4 s

    The page becomes fully interactive after 26.4 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 699 ms

    699 ms

    Real visitors wait 699 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.4 MB in 260 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 260 requests on a phone: scripts 2.0 MB (118), images 922 KiB (52) and other files 767 KiB (63). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Woof_Holiday-2026_Collections_Early-Gifting-Promo_Hero_Mobil is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9793
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (101 elements)

    All page content should be contained by landmarks: 101 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (2 elements).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • 6 H1 headlines

    There are 6 <h1> headlines (“Spend $60,Get $15”, “On Your Pup’s Wishlist” and “Fresh Kisses Under the Mistletoe”). One clear main headline is easier for people and search engines.

  • Meta description is long (221 characters)

    Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 273 internal links, 4 external

    The homepage links to 273 pages on mywoof.com and 4 external pages.

5 checks passed
  • Title: 40 characters

    Your title is a healthy 40 characters: “Woof Dog Products - The Amazing Pupsicle”.

  • Canonical URL set

    The canonical URL is https://mywoof.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mywoof.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,781 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mywoof.com/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix69
  • 2 linked pages hidden from search

    https://mywoof.com/products/birthday-pops and https://mywoof.com/products/lickmix-bacon-cheese are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    https://mywoof.com/collections/early-gifting and https://mywoof.com/collections/all-products all use the title “Shop All Woof Dog Toys & Treats”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://mywoof.com/pages/holiday-giftguide and https://mywoof.com/collections/woof_refills have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://mywoof.com/collections/early-gifting and https://mywoof.com/collections/all-products use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mywoof.com/collections/woof_refills, whose canonical is https://mywoof.com/collections/refills. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://mywoof.com/products/starter-pack has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    53 of 62 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 28 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 516 words of copy

    The homepage carries about 516 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Best Sellers” and “Shop All Products”.

  • 38 calls to action

    The homepage has 38 calls to action, for example “Shop All”, “Shop All Refills” and “Shop All Best Sellers”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 50 cookies set on arrival

    50

    Opening the homepage sets 50 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 82 other companies contacted

    Loading the homepage contacts 82 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mywoof.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Triplewhale · Rebuy Personalization Engine · Mntn · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Gorgias Live Chat Helpdesk · Gdpr Cookie Consent · Applovin Shop Integration · rechargecdn.com · rakutenadvertising.io · stamped.io · trafficmanager.net · rise-ai.com · nfcube.com · rebuyengine.com · getangler.ai

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Company

Headquarters
Denver

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 39 issues on mywoof.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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