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nadri.com website review
Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 84 checks
This review found 35 issues worth fixing on nadri.com, 9 of them high impact, across 84 checks. The most urgent: page weight: 15.4 MB in 283 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #13,300 of 96,583 reviewed websitesbeats 82%
- #8,131 of 52,368 online storesbeats 79%
- #7,897 of 47,446 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 88 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 91 ms |
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 92 ms |
| Jun 27, 2026 | 90 ms |
| Jul 4, 2026 | 91 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 89 ms |
| Jul 25, 2026 | 89 ms |
| Aug 1, 2026 | 90 ms |
| Aug 8, 2026 | 92 ms |
| Aug 15, 2026 | 93 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 96 ms |
| Oct 24, 2026 | 96 ms |
| Oct 31, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,459 HTML elements
The page has 5,459 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Yotpo and mountain.com and others), adding 1.4 MB and 894 ms of main-thread time.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused CSS
450 ms · 125 KiBAbout 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
539 KiBAbout 539 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
150 ms · 385 KiB28 files are served with short cache lifetimes, so returning visitors download them again (385 KiB).
Klaviyo adds 285 ms
285 msKlaviyo costs a phone 285 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 235 ms
235 msYotpo costs a phone 235 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 75 ms
75 msShopify costs a phone 75 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Improve image delivery
21 KiB1 image could be 21 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video of a mode in a navy blue blazer against a white backg…”.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 488 ms
488 msScripts block taps and scrolling for 488 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 624 ms
624 msReal visitors wait 624 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
Images and page weight
Page weight: 15.4 MB in 283 requests
15.4 MBYour homepage downloads 15.4 MB in 283 requests on a phone: media 11.8 MB (1), scripts 1.6 MB (136) and images 928 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 4.4 g of CO₂ per visit
4.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.35 g of CO₂e: 522.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 178 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Sterling Silver, Cubic Zirconia, & Gemstone Jewelry - NADRI Jewelry”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
399 internal links, 12 external
The homepage links to 399 pages on nadri.com and 12 external pages.
5 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Shop your favorite NADRI jewelry designs. Luxurious sterling silver, cubic zirconia, and gemstone jewelry to upgrade yo…”.
Canonical URL set
The canonical URL is https://nadri.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nadri.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,461 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://nadri.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages share a meta description
https://nadri.com/pages/loyalty-rewards-1, https://nadri.com/collections/all-new-arrivals, https://nadri.com/collections/best-sellers, https://nadri.com/pages/shop-by-collection, https://nadri.com/collections/holiday-gift-guide and https://nadri.com/collections/color-stones and 6 others use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://nadri.com/collections/all/Pearl, whose canonical is https://nadri.com/collections/all/pearl. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://nadri.com/pages/loyalty-rewards-1, https://nadri.com/pages/shop-by-collection and https://nadri.com/collections/holiday-gift-guide have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
51 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 829 words of copy
The homepage carries about 829 words of visible text.
2 checks passed
23 calls to action
The homepage has 23 calls to action, for example “SHOP ALL”, “SHOP BY” and “Shop All Earrings”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
58 other companies contacted
Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nadri.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Okendo · Gorgias Live Chat Helpdesk · Simple Affiliate · Boost Ai Search Filter · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Mntn · Product Ads By Criteo · dailykarma.io · shopthelook.app · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- smartrecruiters
Company
- Headquarters
- Fort Lee
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on nadri.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.