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nafequine.com website review

Visit site (opens in a new tab)Reviewed 5 November 202633 issues · 83 checks

This review found 33 issues worth fixing on nafequine.com, 8 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
217 ms163 msMay 16Oct 31200 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026175 ms
May 23, 2026170 ms
May 30, 2026169 ms
Jun 6, 2026169 ms
Jun 13, 2026176 ms
Jun 20, 2026179 ms
Jun 27, 2026192 ms
Jul 4, 2026193 ms
Jul 11, 2026193 ms
Jul 18, 2026197 ms
Jul 25, 2026194 ms
Aug 1, 2026197 ms
Aug 8, 2026195 ms
Aug 15, 2026189 ms
Aug 22, 2026188 ms
Aug 29, 2026189 ms
Sep 5, 2026194 ms
Sep 12, 2026200 ms
Sep 19, 2026211 ms
Sep 26, 2026204 ms
Oct 3, 2026202 ms
Oct 10, 2026194 ms
Oct 17, 2026189 ms
Oct 24, 2026195 ms
Oct 31, 2026200 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nafequine.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nafequine.com at 0.7 s0.7 s
  2. nafequine.com at 1.5 s1.5 s
  3. nafequine.com at 2.2 s2.2 s
  4. nafequine.com at 3.0 s3.0 s
  5. nafequine.com at 3.7 s3.7 s
  6. nafequine.com at 4.5 s4.5 s
  7. nafequine.com at 5.2 s5.2 s
  8. nafequine.com at 6.0 s6.0 s

Speed

9 to fix75
  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,312 HTML elements

    The page has 3,312 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, rechargecdn.com and Klaviyo and others), adding 1.0 MB and 632 ms of main-thread time.

  • Improve image delivery

    615 KiB

    9 images could be 615 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    336 KiB

    About 336 KiB of JavaScript is downloaded but never used on this page.

  • rechargecdn.com adds 127 ms

    127 ms

    rechargecdn.com costs a phone 127 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 102 ms

    102 ms

    Shopify costs a phone 102 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    48 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 265 ms

    265 ms

    Real visitors wait 265 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 942 ms

    942 ms

    Real visitors wait 942 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 378 ms

    378 ms

    Scripts block taps and scrolling for 378 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 175 ms to 200 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.4 MB in 238 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 238 requests on a phone: images 2.2 MB (47), scripts 1.0 MB (86) and other files 740 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    89 KiB

    1 image is downloaded at several times the size a phone draws it, for example naf-equine-instant-magic-syringe-promo-liquid-supplement-1-x at 1,080 px wide, shown at 60 px. Resized copies would save about 89 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (225 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 8891
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 94 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (263 characters)

    Your meta description is 263 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 190 internal links, 18 external

    The homepage links to 190 pages on nafequine.com and 18 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “NAF Equine”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “NAF Equine | Supplements for Horses | Equine Supplements & Care”.

  • Canonical URL set

    The canonical URL is https://nafequine.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nafequine.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,566 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nafequine.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 12 small tap targets

    12 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,001 words of copy

    The homepage carries about 1,001 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Magic Powder”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact & FAQ”, “Shop by Category” and “Shop Magic Powder”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nafequine.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Freegifts · rechargecdn.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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