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nakedvice.com.au website review

Visit site (opens in a new tab)Reviewed 9 November 202639 issues · 82 checks

This review found 39 issues worth fixing on nakedvice.com.au, 14 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s983 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
117 ms85 msMay 23Nov 7113 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202689 ms
May 30, 202690 ms
Jun 6, 202694 ms
Jun 13, 202694 ms
Jun 20, 202694 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 2026102 ms
Aug 1, 2026104 ms
Aug 8, 2026105 ms
Aug 15, 2026109 ms
Aug 22, 2026110 ms
Aug 29, 2026109 ms
Sep 5, 2026105 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026105 ms
Oct 24, 2026108 ms
Oct 31, 2026112 ms
Nov 7, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nakedvice.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nakedvice.com.au at 4.2 s4.2 s
  2. nakedvice.com.au at 8.3 s8.3 s
  3. nakedvice.com.au at 12.5 s12.5 s
  4. nakedvice.com.au at 16.6 s16.6 s
  5. nakedvice.com.au at 20.8 s20.8 s
  6. nakedvice.com.au at 24.9 s24.9 s
  7. nakedvice.com.au at 29.1 s29.1 s
  8. nakedvice.com.au at 33.2 s33.2 s

Speed

9 to fix56
  • Reduce unused JavaScript

    3.1 s · 629 KiB

    About 629 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    1.7 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Improve image delivery

    200 ms · 1.4 MB

    17 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 175 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (175 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and Klaviyo and others), adding 1.2 MB and 591 ms of main-thread time.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 161 ms

    161 ms

    Google Tag Manager costs a phone 161 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,901 HTML elements

    The page has 1,901 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    200 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • Minify JavaScript

    150 ms · 10 KiB

    10 KiB could be saved by minifying JavaScript.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.8 s

    16.8 s

    Visually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 658 ms

    658 ms

    Real visitors wait 658 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 45 ms

    45 ms

    Scripts block the page for only 45 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 4.8 MB in 428 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 428 requests on a phone: images 1.7 MB (31), scripts 1.6 MB (114) and other files 1.3 MB (268). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    2_2_2_6540ad3a-9f39-4f5f-b32c-a0f9728b0013.jpg weighs 519 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    185 KiB

    2 images are downloaded at several times the size a phone draws them, for example ESSENTIALS-1.jpg at 1,500 px wide, shown at 366 px. Resized copies would save about 185 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (421 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 8889
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 form fields without a label

    16 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Nakedvice | Official Store - Shop Women's Fashion & Clothing Online”.

  • 169 internal links, 4 external

    The homepage links to 169 pages on nakedvice.com.au and 4 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Shop Nakedvice Clothing, Bags, Shoes, Accessories. AfterPay & LayBuy available. 10% off your first purchase & free deli…”.

  • Canonical URL set

    The canonical URL is https://nakedvice.com.au/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nakedvice.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,128 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nakedvice.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://nakedvice.com.au/collections/bags-new-arrivals has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://nakedvice.com.au/collections/new-arrivals, https://nakedvice.com.au/collections/all, https://nakedvice.com.au/collections/sale, https://nakedvice.com.au/blogs/all, https://nakedvice.com.au/collections/back-in-stock and https://nakedvice.com.au/collections/best-sellers and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “TypeError: Failed to execute 'getComputedStyle' on 'Window': parameter 1 is not of type 'Element'.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 163 words

    The homepage has only about 163 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY NOW, PAY LATER. AFTERPAY AVAILABLE.”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “BUY NOW, PAY LATER. AFTERPAY AVAILABLE.”, “Shop” and “Contact”.

  • 8 short forms

    8 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nakedvice.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Redo · Okendo · Gorgias Live Chat Helpdesk · Hotjar Install · Microsoft Clarity · Tolstoy · global-e.com · covet.pics

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Melbourne

Upkeep, stack, hiring and company data from programmable.info

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