naketano.com website review

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

3 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 2.6 s on main-thread work while loading, 955 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 165 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,005 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Shopify, Klaviyo and Unpkg and others), adding 937 KiB and 240 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

About 58 KiB of JavaScript is downloaded but never used on this page.

About 28 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

5 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DAMEN HERREN Herbst Birol 20 - Jungle Green Melange Normale…”.

The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

The layout shifts by 0.276 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 378 requests on a phone: images 1.3 MB (38), other files 1.1 MB (182) and scripts 737 KiB (113). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 22 characters: “Naketano - Online Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 111 pages on naketano.com and 8 external pages.

https://www.naketano.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.naketano.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.naketano.com/collections/all, https://www.naketano.com/customer_authentication/redirect, https://www.naketano.com/policies/shipping-policy, https://www.naketano.com/collections/damen-2, https://www.naketano.com/collections/herren-2 and https://www.naketano.com/collections/gutscheine and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.naketano.com/collections/all, https://www.naketano.com/customer_authentication/redirect, https://www.naketano.com/policies/shipping-policy, https://www.naketano.com/collections/damen-2, https://www.naketano.com/collections/herren-2 and https://www.naketano.com/collections/gutscheine and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.naketano.com/products/brazzo-matcha-green-melange took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

57 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.