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nassaunationalcable.com website review
Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 93 checks
This review found 42 issues worth fixing on nassaunationalcable.com, 16 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #58,830 of 96,043 reviewed websitesbeats 34%
- #36,103 of 51,940 online storesbeats 26%
- #34,094 of 47,037 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 166 ms |
| May 23, 2026 | 164 ms |
| May 30, 2026 | 164 ms |
| Jun 6, 2026 | 164 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 166 ms |
| Jul 4, 2026 | 167 ms |
| Jul 11, 2026 | 166 ms |
| Jul 18, 2026 | 164 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 164 ms |
| Aug 15, 2026 | 169 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 180 ms |
| Sep 12, 2026 | 183 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 201 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.7 s
4.7 s
5.6 s
6.6 s
7.5 s
Speed
Reduce unused JavaScript
1.5 s · 879 KiBAbout 879 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 397 KiB26 files are served with short cache lifetimes, so returning visitors download them again (397 KiB).
Render-blocking requests
1.6 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.6 s
A phone's processor spends 8.6 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,780 HTML elements
The page has 4,780 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Shopify and Google Tag Manager and others), adding 2.1 MB and 2.6 s of main-thread time.
Improve image delivery
550 ms · 183 KiB16 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
ZenDesk adds 601 ms
601 msZenDesk costs a phone 601 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 503 ms
503 msShopify costs a phone 503 ms of main-thread work and 434 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 465 ms
465 msGoogle Tag Manager costs a phone 465 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 433 ms
433 msFacebook costs a phone 433 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
300 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Okas Concepts adds 268 ms
268 msOkas Concepts costs a phone 268 ms of main-thread work and 105 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 10 KiB10 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slide1”.
Time to Interactive: 32.0 s
32.0 sThe page becomes fully interactive after 32.0 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 960 ms
960 msScripts block taps and scrolling for 960 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 166 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 185 ms
185 msReal visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 530 ms
530 msReal visitors wait 530 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 460 requests
5.8 MBYour homepage downloads 5.8 MB in 460 requests on a phone: scripts 2.4 MB (119), images 1.5 MB (139) and other files 1.0 MB (163). Under 2 MB keeps phones on slow connections fast.
23 images in older formats
23 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
90 KiB3 images are downloaded at several times the size a phone draws them, for example INC_5000_Mobile.webp at 1,297 px wide, shown at 390 px. Resized copies would save about 90 KiB.
5 images below the first screen load straight away
5 images further down the page (368 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
9 elements use ARIA attributes their role does not allow, which confuses screen readers.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 134 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (Organization, Store and WebSite) but with 2 problems, for example “Organization: missing name”.
757 internal links, 11 external
The homepage links to 757 pages on nassaunationalcable.com and 11 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Nassau Cable is a trusted distributor of industrial, commercial wire and cable, offering quality and best price. We shi…”.
One H1 headline
Your main headline reads: “NassauNationalCable”.
Title: 50 characters
Your title is a healthy 50 characters: “Nassau National Cable | Wire and Cable Distributor”.
Canonical URL set
The canonical URL is https://nassaunationalcable.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nassaunationalcable.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://nassaunationalcable.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,096 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://nassaunationalcable.com/pages/ai-chat has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://nassaunationalcable.com/pages/free-shipping-policy-orders-over-1-000, https://nassaunationalcable.com/pages/request-for-quote, https://nassaunationalcable.com/pages/ai-chat and https://nassaunationalcable.com/pages/shipping-policy have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://nassaunationalcable.com/cdn/shop/t/125/assets/electrical-equipment_235x.jpg?v=287231.
13 small tap targets
13 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 402 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,385 words of copy
The homepage carries about 1,385 words of visible text.
7 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Order Status”, “Request item for Site” and “Track Order”.
6 short forms
6 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 34 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
62 other companies contacted
Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nassaunationalcable.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Zigpoll Customer Surveys · Microsoft Clarity · Bm Country Blocker Ip Blocker · Judge Me Reviews · Triplewhale · Boostymark Regionblock · Spin Wheel · orderlogicapp.com · trafficmanager.net · okasconcepts.com · zoko.io · wheelio-app.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Great Neck
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on nassaunationalcable.com, including 24 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.