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nasconutrition.com website review

Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 72 checks

This review found 19 issues worth fixing on nasconutrition.com, 2 of them high impact, across 72 checks. The most urgent: 11 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s646 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 2026884 ms
May 30, 2026876 ms
Jun 6, 2026871 ms
Jun 13, 2026886 ms
Jun 20, 2026905 ms
Jun 27, 2026883 ms
Jul 4, 2026851 ms
Jul 11, 2026727 ms
Jul 18, 2026769 ms
Jul 25, 2026712 ms
Aug 1, 2026770 ms
Aug 8, 2026944 ms
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 2026989 ms
Sep 26, 2026999 ms
Oct 3, 2026950 ms
Oct 10, 2026933 ms
Oct 17, 20261.0 s
Oct 24, 2026989 ms
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
98 ms70 msMay 16Oct 3173 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202685 ms
May 23, 202678 ms
Jul 4, 202695 ms
Jul 11, 202680 ms
Jul 18, 202683 ms
Sep 12, 202686 ms
Sep 19, 202684 ms
Oct 3, 202686 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 31, 202673 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nasconutrition.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nasconutrition.com at 0.4 s0.4 s
  2. nasconutrition.com at 0.8 s0.8 s
  3. nasconutrition.com at 1.1 s1.1 s
  4. nasconutrition.com at 1.5 s1.5 s
  5. nasconutrition.com at 1.9 s1.9 s
  6. nasconutrition.com at 2.3 s2.3 s
  7. nasconutrition.com at 2.6 s2.6 s
  8. nasconutrition.com at 3.0 s3.0 s

Speed

2 to fix93
  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 675 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    50 ms · 84 KiB

    4 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, shop.app and GitHub), adding 126 KiB and 42 ms of main-thread time.

  • Reduce unused JavaScript

    51 KiB

    About 51 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    5 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Teaching Aids”.

  • Time to Interactive: 4.2 s

    4.2 s

    The page becomes fully interactive after 4.2 s. Good is under 3.8 s.

  • Total Blocking Time: 218 ms

    218 ms

    Scripts block taps and scrolling for 218 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 85 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 765 ms

    765 ms

    Real visitors wait 765 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.0 s

    2.0 s

    Visually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix90
  • 2 images in older formats

    2 images (674 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.5 MB in 164 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 164 requests on a phone: other files 914 KiB (113), scripts 222 KiB (32) and images 217 KiB (9). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9698
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9281
  • Title is short (15 characters)

    Your title is only 15 characters: “Nasco Nutrition”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (305 characters)

    Your meta description is 305 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 61 internal links, 10 external

    The homepage links to 61 pages on nasconutrition.com and 10 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//nasconutrition.com/cdn/shop/files/nasco_nutrition_white_165x.png?v=1614330513" srcset="//nasconutrition.com…”.

  • Canonical URL set

    The canonical URL is https://nasconutrition.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nasconutrition.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,408 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nasconutrition.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://nasconutrition.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://nasconutrition.com/collections/food-replica-kits, whose canonical is https://nasconutrition.com/collections/food-kits. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    47 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 566 words of copy

    The homepage carries about 566 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop by Category”, “Shop Healthcare” and “Contact Us”.

  • 25 short forms

    25 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nasconutrition.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on nasconutrition.com, including 5 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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