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nativehealth.org website review
Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 85 checks
This review found 40 issues worth fixing on nativehealth.org, 16 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 4.2 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 77 ms |
| May 30, 2026 | 76 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 92 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 93 ms |
| Jul 18, 2026 | 93 ms |
| Jul 25, 2026 | 93 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 101 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 94 ms |
| Oct 10, 2026 | 92 ms |
| Oct 17, 2026 | 86 ms |
| Oct 24, 2026 | 79 ms |
| Oct 31, 2026 | 78 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.0 s
Speed
Use efficient cache lifetimes
4.3 s · 3.3 MB109 files are served with short cache lifetimes, so returning visitors download them again (3.3 MB).
Render-blocking requests
3.6 s40 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Mobile performance score: 21
21/100Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
200 ms · 2.1 MB8 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
450 ms · 117 KiBAbout 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
150 ms · 274 KiBAbout 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 374 ms
374 msGoogle Tag Manager costs a phone 374 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and FontAwesome CDN and others), adding 647 KiB and 394 ms of main-thread time.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 63 ms
63 msYour server sent the HTML in 63 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 13.4 s
13.4 sYour largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FLICKER DENTAL APPOINTMENTS AVAILABLE NOW”.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.379
0.379The layout shifts by 0.379 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 795 ms
795 msScripts block taps and scrolling for 795 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 73 ms
73 msReal visitors wait 73 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 4.0 MB in 125 requests
4.0 MBYour homepage downloads 4.0 MB in 125 requests on a phone: images 2.8 MB (17), scripts 689 KiB (66) and fonts 316 KiB (6). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
53 KiB3 images are downloaded at several times the size a phone draws them, for example Website-Updates-48-600x600.png at 390 px wide, shown at 126 px. Resized copies would save about 53 KiB.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 136.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Links look like plain text
4 links inside paragraphs rely on colour alone to stand out.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
122 internal links, 13 external
The homepage links to 122 pages on nativehealth.org and 13 external pages.
5 checks passed
Title: 36 characters
Your title is a healthy 36 characters: “Home - Native American Health Center”.
Canonical URL set
The canonical URL is https://www.nativehealth.org/.
Structured data in place
Structured data found: BreadcrumbList, Event, ImageObject, Organization and WebPage.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.nativehealth.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.nativehealth.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (710 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
https://www.nativehealth.org/about-us, https://www.nativehealth.org/about-us/careers, https://www.nativehealth.org/about-us/board-of-directors, https://www.nativehealth.org/newlocation, https://www.nativehealth.org/about-us/seven-generations-scholarship-fund and https://www.nativehealth.org/about-us/faqs and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'top')”.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 472 words of copy
The homepage carries about 472 words of visible text.
5 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Schedule an Appointment”, “Contact Us” and “Apply Now”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nativehealth.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- InMotion Hosting, Inc.
Hiring
- Hiring
- 18 open roles
- Teams
- Medical (7), Behavioral Health (6), Community Health and Wellness (2), Administration (1)
- Job board
- smartrecruiters
Company
- Employees
- 374
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on nativehealth.org, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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