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naturescollection.dk website review

Visit site (opens in a new tab)Reviewed 11 November 202618 issues · 70 checks

This review found 18 issues worth fixing on naturescollection.dk, 6 of them high impact, across 70 checks. The most urgent: delayed refresh under 20 hours must not be used (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

91A

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.4 s961 msSep 5Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.1 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
112 ms84 msSep 5Nov 787 ms
Show as table
DateReal-visitor tap response (INP)
Sep 5, 2026109 ms
Sep 12, 202696 ms
Sep 26, 202690 ms
Oct 3, 202698 ms
Oct 10, 2026101 ms
Oct 17, 2026104 ms
Oct 24, 2026102 ms
Oct 31, 202687 ms
Nov 7, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

naturescollection.dk (opens in a new tab)
Full-page screenshot of naturescollection.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. naturescollection.dk at 0.5 s0.5 s
  2. naturescollection.dk at 1.1 s1.1 s
  3. naturescollection.dk at 1.6 s1.6 s
  4. naturescollection.dk at 2.1 s2.1 s
  5. naturescollection.dk at 2.7 s2.7 s
  6. naturescollection.dk at 3.2 s3.2 s
  7. naturescollection.dk at 3.7 s3.7 s
  8. naturescollection.dk at 4.3 s4.3 s

Speed

2 to fix97

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Google Tag Manager adds 215 ms

    215 ms

    Google Tag Manager costs a phone 215 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Shopify and tryghedsmaerket.dk and others), adding 459 KiB and 245 ms of main-thread time.

  • Reduce unused JavaScript

    217 KiB

    About 217 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    176 KiB

    4 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    21 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 97

    97/100

    Your mobile performance score is 97. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 368 ms of it running JavaScript. That is comfortably low.

  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix100

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

13 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 656 ms

    656 ms

    Real visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “DET NATURLIGE VALG”.

  • Speed Index: 2.7 s

    2.7 s

    Visually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 77 ms

    77 ms

    Scripts block the page for only 77 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100

  • About 0.5 g of CO₂ per visit

    0.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Page weight: 1.8 MB in 141 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 141 requests on a phone: other files 730 KiB (83), scripts 614 KiB (32) and images 420 KiB (21). That is a lean page.

Accessibility

4 to fixGoogle 9790

  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090

  • 2 H1 headlines

    There are 2 <h1> headlines (“Naturescollection.dk” and “DET NATURLIGE VALG”). One clear main headline is easier for people and search engines.

  • Meta description is long (281 characters)

    Your meta description is 281 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 91 internal links, 28 external

    The homepage links to 91 pages on naturescollection.dk and 28 external pages.

6 checks passed

  • Title: 39 characters

    Your title is a healthy 39 characters: “NATURES Collection | Det Naturlige Valg”.

  • Canonical URL set

    The canonical URL is https://naturescollection.dk/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://naturescollection.dk/sitemap.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://naturescollection.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78

  • 1 page points its canonical at the homepage

    https://naturescollection.dk/discount/NC20BM declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://naturescollection.dk/discount/NC20BM all use the title “NATURES Collection | Det Naturlige Valg”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://naturescollection.dk/collections/all-home, https://naturescollection.dk/collections/sheepskin-rugs, https://naturescollection.dk/collections/cushions-pillows, https://naturescollection.dk/collections/plaids-throws, https://naturescollection.dk/collections/seat-covers and https://naturescollection.dk/collections/home-accessories and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10092

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naturescollection.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Returnflows

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Hedensted

Upkeep, stack, hiring and company data from programmable.info

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This review found 18 issues on naturescollection.dk, including 3 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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