naturescollection.no website review

About 276 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 684 KiB and 521 ms of main-thread time.

Google Tag Manager costs a phone 284 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

4 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The natural choice”.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 323 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 165 requests on a phone: scripts 870 KiB (36), other files 790 KiB (105) and images 365 KiB (19). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

There are 2 <h1> headlines (“Naturescollection.no” and “The natural choice”). One clear main headline is easier for people and search engines.

Your meta description is 259 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 91 pages on naturescollection.no and 27 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://naturescollection.no/discount/NC20BM declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://naturescollection.no/discount/NC20BM all use the title “NATURES Collection | Det naturlige valget”. Search engines can't tell which page to show for a search, so each competes with the others.

https://naturescollection.no/collections/all-home, https://naturescollection.no/collections/sheepskin-rugs, https://naturescollection.no/collections/cushions-pillows, https://naturescollection.no/collections/plaids-throws, https://naturescollection.no/collections/seat-covers and https://naturescollection.no/collections/home-accessories and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

32 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 138 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.