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navy.com website review
Visit site (opens in a new tab)Reviewed 29 October 202643 issues · 91 checks
This review found 43 issues worth fixing on navy.com, 16 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.2 s |
| May 16, 2026 | 5.4 s |
| May 23, 2026 | 5.3 s |
| May 30, 2026 | 5.2 s |
| Jun 6, 2026 | 5.1 s |
| Jun 13, 2026 | 5.0 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.1 s |
| Jul 4, 2026 | 5.2 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.3 s |
| Jul 25, 2026 | 5.4 s |
| Aug 1, 2026 | 5.5 s |
| Aug 8, 2026 | 5.6 s |
| Aug 15, 2026 | 5.6 s |
| Aug 22, 2026 | 5.6 s |
| Aug 29, 2026 | 5.6 s |
| Sep 5, 2026 | 5.7 s |
| Sep 12, 2026 | 5.6 s |
| Sep 19, 2026 | 5.6 s |
| Sep 26, 2026 | 5.4 s |
| Oct 3, 2026 | 5.2 s |
| Oct 10, 2026 | 5.1 s |
| Oct 17, 2026 | 4.9 s |
| Oct 24, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 146 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 149 ms |
| Jun 6, 2026 | 147 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 139 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 141 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 150 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 156 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.4 s · 851 KiBAbout 851 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Render-blocking requests
3.6 s68 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Use efficient cache lifetimes
1.1 s · 476 KiB29 files are served with short cache lifetimes, so returning visitors download them again (476 KiB).
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Adobe Tag Manager and Google CDN and others), adding 1.8 MB and 1.3 s of main-thread time.
Improve image delivery
800 ms · 393 KiB8 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Google Tag Manager adds 406 ms
406 msGoogle Tag Manager costs a phone 406 ms of main-thread work and 597 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 86 KiBAbout 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Adobe Tag Manager adds 359 ms
359 msAdobe Tag Manager costs a phone 359 ms of main-thread work and 135 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 73 KiB73 KiB could be saved by minifying JavaScript.
Legacy JavaScript
300 ms · 53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 255 ms
255 msGoogle CDN costs a phone 255 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,765 HTML elements
The page has 2,765 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
7 KiB7 KiB JavaScript is shipped twice across bundles.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 13.2 s
13.2 sThe first text or image appears after 13.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 26.6 s
26.6 sYour largest element takes 26.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A team of four Navy SEALS, armed with rifles, emerge from o…”.
Time to Interactive: 27.9 s
27.9 sThe page becomes fully interactive after 27.9 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 457 ms
457 msScripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.2 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 538 requests
5.3 MBYour homepage downloads 5.3 MB in 538 requests on a phone: scripts 2.5 MB (164), images 1.4 MB (192) and other files 720 KiB (75). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
109 KiB2 images are downloaded at several times the size a phone draws them, for example hero-navy-reserve-roles-_-responsibilities-low.jpg.webp at 1,557 px wide, shown at 358 px. Resized copies would save about 109 KiB.
1 image in older formats
1 image (128 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (122 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
87 internal links, 6 external
The homepage links to 87 pages on navy.com and 6 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Are you considering the U.S. Navy as enlisted or as an officer? Learn about the American Navy and your career opportuni…”.
One H1 headline
Your main headline reads: “One Nation. Under Our Watch.”.
Title: 40 characters
Your title is a healthy 40 characters: “United States Navy Recruiting | Navy.com”.
Canonical URL set
The canonical URL is https://www.navy.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.navy.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.navy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,953 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.navy.com/navy-life/what-families-can-expect and https://www.navy.com/navy-life/lo-que-las-familias-pueden-esperar all use the title “FAQs for the Family of Enlisted Sailors | Navy.com”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.navy.com/career-quiz has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.navy.com/career-quiz and https://www.navy.com/careers-benefits/compare-careers have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5423578&Ver=2&mid=9f9ab1f1-b663-4b20-aebc-aa796bd79497&bo=1&sid=5a08a450d33711f1b606813adbd7f134&vid=5a08bbd0d33711f195be0f9c8d8415a1&vids=1&msclkid=N&pi=918639831&lg=.
5 small tap targets
5 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 733 words of copy
The homepage carries about 733 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START JOURNEY” and “Call”.
12 calls to action
The homepage has 12 calls to action, for example “Start Journey”, “Requirements to Join” and “Ways to Join”.
3 short forms
3 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Meta Pixel and Microsoft Ads and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
66 other companies contacted
Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at navy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
- Framework
- jQuery
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on navy.com, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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