Website review, no card needed

nbourhood.com logo

nbourhood.com website review

Visit site (opens in a new tab)Reviewed 9 November 202619 issues · 75 checks

This review found 19 issues worth fixing on nbourhood.com, 5 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.2 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.0 s
Jun 13, 20261.8 s
Sep 19, 20261.4 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 17, 20262.0 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
192 ms97 msMay 23Nov 7138 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026108 ms
May 30, 2026112 ms
Sep 19, 2026134 ms
Oct 24, 2026181 ms
Oct 31, 2026178 ms
Nov 7, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nbourhood.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nbourhood.com at 0.4 s0.4 s
  2. nbourhood.com at 0.8 s0.8 s
  3. nbourhood.com at 1.1 s1.1 s
  4. nbourhood.com at 1.5 s1.5 s
  5. nbourhood.com at 1.9 s1.9 s
  6. nbourhood.com at 2.3 s2.3 s
  7. nbourhood.com at 2.6 s2.6 s
  8. nbourhood.com at 3.0 s3.0 s

Speed

4 to fix74
  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 577 KiB

    13 images could be 577 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 60 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).

  • 1,533 HTML elements

    The page has 1,533 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    150 ms · 27 KiB

    About 27 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Clarity, gelato.tech and Shopify and others), adding 144 KiB and 132 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 519 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 108 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 6.8 s

    6.8 s

    The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 712 ms

    712 ms

    Real visitors wait 712 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.8 MB in 140 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 140 requests on a phone: other files 725 KiB (82), images 698 KiB (16) and scripts 286 KiB (34). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9995
  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Nbourhood - Posters of Your Favorite Places | City & Custom Prints”.

  • 107 internal links, 5 external

    The homepage links to 107 pages on nbourhood.com and 5 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Prints of your favorite places. Cities, beaches, national parks and custom maps on thick matte paper. Free shipping and…”.

  • One H1 headline

    Your main headline reads: “Prints of your favorite places”.

  • Canonical URL set

    The canonical URL is https://nbourhood.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nbourhood.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://nbourhood.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,023 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://nbourhood.com/collections/location-photo-posters has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://nbourhood.com/collections/location-photo-posters has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    20 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 47-field form

    Your longest form asks for 47 fields (0 required). Every extra field lowers completion.

  • About 581 words of copy

    The homepage carries about 581 words of visible text.

5 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Track order”, “Contact” and “Start designing”.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 5 customer or partner logos, a star rating and “100,000+ customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nbourhood.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · gelato.tech

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 19 issues on nbourhood.com, including 11 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25