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nbourhood.com website review
Visit site (opens in a new tab)Reviewed 9 November 202619 issues · 75 checks
This review found 19 issues worth fixing on nbourhood.com, 5 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,339 of 106,076 reviewed websitesbeats 95%
- #1,741 of 59,722 online storesbeats 95%
- #1,692 of 54,440 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 13, 2026 | 1.8 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 108 ms |
| May 30, 2026 | 112 ms |
| Sep 19, 2026 | 134 ms |
| Oct 24, 2026 | 181 ms |
| Oct 31, 2026 | 178 ms |
| Nov 7, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 ms · 577 KiB13 images could be 577 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
450 ms · 60 KiB6 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).
1,533 HTML elements
The page has 1,533 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
150 ms · 27 KiBAbout 27 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Clarity, gelato.tech and Shopify and others), adding 144 KiB and 132 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 519 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 44% slower for real visitors
+44%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 108 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 6.8 s
6.8 sThe page becomes fully interactive after 6.8 s. Good is under 3.8 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 712 ms
712 msReal visitors wait 712 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 9 ms
9 msScripts block the page for only 9 ms while loading. Good is under 200 ms.
Images and page weight
About 0.5 g of CO₂ per visit
0.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.8 MB in 140 requests
1.8 MBYour homepage downloads 1.8 MB in 140 requests on a phone: other files 725 KiB (82), images 698 KiB (16) and scripts 286 KiB (34). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Nbourhood - Posters of Your Favorite Places | City & Custom Prints”.
107 internal links, 5 external
The homepage links to 107 pages on nbourhood.com and 5 external pages.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Prints of your favorite places. Cities, beaches, national parks and custom maps on thick matte paper. Free shipping and…”.
One H1 headline
Your main headline reads: “Prints of your favorite places”.
Canonical URL set
The canonical URL is https://nbourhood.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nbourhood.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://nbourhood.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,023 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://nbourhood.com/collections/location-photo-posters has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://nbourhood.com/collections/location-photo-posters has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
20 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
A 47-field form
Your longest form asks for 47 fields (0 required). Every extra field lowers completion.
About 581 words of copy
The homepage carries about 581 words of visible text.
5 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Track order”, “Contact” and “Start designing”.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, 5 customer or partner logos, a star rating and “100,000+ customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nbourhood.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · gelato.tech
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on nbourhood.com, including 11 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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