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nayomi.com website review
Visit site (opens in a new tab)Reviewed 22 October 202635 issues · 80 checks
This review found 35 issues worth fixing on nayomi.com, 16 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,861 of 98,119 reviewed websitesbeats 66%
- #17,937 of 53,524 online storesbeats 60%
- #17,315 of 48,541 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 160 ms |
| May 9, 2026 | 157 ms |
| May 16, 2026 | 155 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 155 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 166 ms |
| Jun 27, 2026 | 165 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 150 ms |
| Aug 8, 2026 | 147 ms |
| Aug 15, 2026 | 142 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 148 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 158 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
3,239 HTML elements
The page has 3,239 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 71
71/100Your mobile performance score is 71 (desktop: 93). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and athoscommerce.io and others), adding 855 KiB and 566 ms of main-thread time.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 165 ms
165 msKlaviyo costs a phone 165 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
216 KiBAbout 216 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
169 KiB12 files are served with short cache lifetimes, so returning visitors download them again (169 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Improve image delivery
7 KiB1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 81 ms
81 msYour server sent the HTML in 81 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.5 s
14.5 sThe page becomes fully interactive after 14.5 s. Good is under 3.8 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 160 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 186 ms
186 msReal visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user TTFB: 403 ms
403 msReal visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Total Blocking Time: 36 ms
36 msScripts block the page for only 36 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.0 MB in 241 requests
9.0 MBYour homepage downloads 9.0 MB in 241 requests on a phone: media 6.1 MB (2), scripts 982 KiB (84) and other files 826 KiB (88). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (254 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (114 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.56 g of CO₂e: 307.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 buttons without a name
14 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (48 elements)
All page content should be contained by landmarks: 48 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (2 elements)
Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
108 internal links, 0 external
The homepage links to 108 pages on nayomi.com and 0 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “اكتشفي تشكيلة واسعة من ملابس داخلية نسائية وملابس نوم مريحة مع نعومي . تصاميم أنيقة تضفي جمالًا وثقة. قم بزيارة موقعنا …”.
Title: 50 characters
Your title is a healthy 50 characters: “تسوقي ملابس داخلية نسائية وملابس نوم أنيقة | نعومي”.
Canonical URL set
The canonical URL is https://int.nayomi.com/.
Structured data in place
Structured data found: BreadcrumbList and Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://int.nayomi.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://int.nayomi.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://int.nayomi.com/pages/wishlist and https://int.nayomi.com/collections/a-journey-to-forever have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://int.nayomi.com/pages/store-locator, https://int.nayomi.com/pages/wishlist, https://int.nayomi.com/collections/a-journey-to-forever, https://int.nayomi.com/collections/bras, https://int.nayomi.com/collections/balconette-bras and https://int.nayomi.com/collections/full-cup-bras and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 pages with very little text
https://int.nayomi.com/pages/store-locator, https://int.nayomi.com/pages/wishlist, https://int.nayomi.com/collections/a-journey-to-forever, https://int.nayomi.com/collections/bras, https://int.nayomi.com/collections/balconette-bras and https://int.nayomi.com/collections/full-cup-bras and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 73 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 89 words
The homepage has only about 89 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 short form
A short form (2 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nayomi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on nayomi.com, including 13 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.