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nclottery.com website review
Visit site (opens in a new tab)Reviewed 12 October 202643 issues · 84 checks
This review found 43 issues worth fixing on nclottery.com, 18 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.5 s |
| Apr 25, 2026 | 1.5 s |
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 266 ms |
| Apr 25, 2026 | 267 ms |
| May 2, 2026 | 266 ms |
| May 9, 2026 | 265 ms |
| May 16, 2026 | 263 ms |
| May 23, 2026 | 263 ms |
| May 30, 2026 | 264 ms |
| Jun 6, 2026 | 267 ms |
| Jun 13, 2026 | 270 ms |
| Jun 20, 2026 | 272 ms |
| Jun 27, 2026 | 274 ms |
| Jul 4, 2026 | 276 ms |
| Jul 11, 2026 | 275 ms |
| Jul 18, 2026 | 273 ms |
| Jul 25, 2026 | 273 ms |
| Aug 1, 2026 | 274 ms |
| Aug 8, 2026 | 275 ms |
| Aug 15, 2026 | 275 ms |
| Aug 22, 2026 | 279 ms |
| Aug 29, 2026 | 282 ms |
| Sep 5, 2026 | 286 ms |
| Sep 12, 2026 | 291 ms |
| Sep 19, 2026 | 290 ms |
| Sep 26, 2026 | 288 ms |
| Oct 3, 2026 | 288 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
21.9 s · 4.5 MBAbout 4.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 21.9 s faster on a phone.
Use efficient cache lifetimes
20.7 s · 4.3 MB52 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).
Improve image delivery
13.4 s · 3.0 MB13 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 13.4 s faster on a phone.
Reduce unused CSS
1.7 s · 308 KiBAbout 308 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, neogames.com and Facebook and others), adding 6.9 MB and 2.0 s of main-thread time.
Google Tag Manager adds 926 ms
926 msGoogle Tag Manager costs a phone 926 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
neogames.com adds 393 ms
393 msneogames.com costs a phone 393 ms of main-thread work and 5.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 360 ms
360 msFacebook costs a phone 360 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 303 ms. During a long task the page ignores taps.
Legacy JavaScript
250 ms · 80 KiBPolyfills for old browsers add 80 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Document request latency
61 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Minify JavaScript
17 KiB17 KiB could be saved by minifying JavaScript.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 14.2 s
14.2 sThe first text or image appears after 14.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 71.3 s
71.3 sYour largest element takes 71.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Teams. Your Game. Powerball Xs & Os. Match All 8 NFL T…”.
Speed Index: 17.2 s
17.2 sVisually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 71.5 s
71.5 sThe page becomes fully interactive after 71.5 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Real-user INP: 389 ms
389 msReal visitors wait 389 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 266 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 526 ms
526 msReal visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.078
0.078The layout barely moves while loading (CLS 0.078, good is under 0.1).
Images and page weight
Page weight: 12.2 MB in 277 requests
12.2 MBYour homepage downloads 12.2 MB in 277 requests on a phone: scripts 7.5 MB (100), images 3.4 MB (38) and other files 910 KiB (117). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
1,005 KiB5 images are downloaded at several times the size a phone draws them, for example 2026-10-01_Rotator_UNC-NCSTATE-SM-PROMO_Default_OnSiteSocial at 2,560 px wide, shown at 390 px. Resized copies would save about 1,005 KiB.
7 images in older formats
7 images (2.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (112 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.5 g of CO₂ per visit
3.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h5, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (27 characters)
Your title is only 27 characters: “Home | NC Education Lottery”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (67 characters)
Your meta description is only 67 characters: “Home. The official website of the North Carolina Education Lottery.”. 70 to 160 characters is enough to sell the click.
7 H1 headlines
There are 7 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://nclottery.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at nclottery.com/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
84 internal links, 12 external
The homepage links to 84 pages on nclottery.com and 12 external pages.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://nclottery.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (716 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share a title
https://nclottery.com/rewards/ticket-entry, https://nclottery.com/rewards/earn-activity, https://nclottery.com/rewards/rewards-drawing and https://nclottery.com/rewards/second-chance all use the title “Rewards | NC Education Lottery”. Search engines can't tell which page to show for a search, so each competes with the others.
14 pages without a meta description
https://nclottery.com/play-online, https://nclottery.com/games, https://nclottery.com/digital-instants, https://nclottery.com/draw-games, https://nclottery.com/scratch-off and https://nclottery.com/lucke-rewards and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://nclottery.com/draw-games, https://nclottery.com/fast-play and https://nclottery.com/lucke-rewards have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Bloomreach Engagement initialization failed”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 418 words of copy
The homepage carries about 418 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Online”.
11 calls to action
The homepage has 11 calls to action, for example “Buy Online”, “Contact Us” and “Buy Now”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nclottery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on nclottery.com, including 21 speed issues, 8 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.