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nebankmn.com website review

Visit site (opens in a new tab)Reviewed 22 October 202641 issues · 86 checks

This review found 41 issues worth fixing on nebankmn.com, 18 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.1 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.3 s
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.2 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.2 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20262.8 s
Sep 26, 20263.0 s
Oct 3, 20263.1 s
Oct 10, 20263.2 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
196 ms93 msMay 2Oct 17138 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026115 ms
May 9, 2026105 ms
May 16, 2026110 ms
May 23, 2026113 ms
May 30, 2026110 ms
Jun 6, 2026116 ms
Jun 13, 2026112 ms
Jun 20, 2026113 ms
Jun 27, 2026113 ms
Jul 4, 2026109 ms
Jul 11, 2026110 ms
Jul 18, 2026111 ms
Jul 25, 2026111 ms
Aug 1, 2026116 ms
Aug 8, 2026118 ms
Aug 15, 2026112 ms
Aug 22, 2026119 ms
Aug 29, 2026124 ms
Sep 5, 2026142 ms
Sep 12, 2026184 ms
Sep 19, 2026181 ms
Sep 26, 2026137 ms
Oct 3, 2026155 ms
Oct 10, 2026138 ms
Oct 17, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nebankmn.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nebankmn.com at 0.5 s0.5 s
  2. nebankmn.com at 0.9 s0.9 s
  3. nebankmn.com at 1.4 s1.4 s
  4. nebankmn.com at 1.9 s1.9 s
  5. nebankmn.com at 2.3 s2.3 s
  6. nebankmn.com at 2.8 s2.8 s
  7. nebankmn.com at 3.3 s3.3 s
  8. nebankmn.com at 3.7 s3.7 s

Speed

10 to fix30
  • Improve image delivery

    6.0 s · 1.3 MB

    4 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.0 s faster on a phone.

  • Use efficient cache lifetimes

    5.3 s · 1.2 MB

    22 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    3.7 s · 611 KiB

    About 611 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Render-blocking requests

    2.5 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, LinkedIn Ads and Google CDN and others), adding 1.2 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    300 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Phones get a much slower page than desktops

    Desktop scores 70 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

15 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 20.3 s

    20.3 s

    Your largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.4 s

    20.4 s

    The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 743 ms

    743 ms

    Scripts block taps and scrolling for 743 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 312 ms

    312 ms

    Real visitors wait 312 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 115 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.236

    0.236

    The layout shifts by 0.236 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

Images and page weight

3 to fix60
  • 1 image over 500 KB

    Lowry Bridge Minnesota.png weighs 1.3 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.1 MB in 63 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 63 requests on a phone: images 1.6 MB (17), scripts 1.1 MB (18) and fonts 202 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (186 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 103.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9495
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9290
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 56 internal links, 11 external

    The homepage links to 56 pages on nebankmn.com and 11 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Business Banking in Minnesota. We are proud to empower individuals and businesses in our local communities with the fin…”.

  • One H1 headline

    Your main headline reads: “Northeast Bank”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Northeast Bank | Minnesota | Your Partner for the Path Ahead”.

  • Structured data in place

    Structured data found: LocalBusiness.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nebankmn.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.nebankmn.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (509 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.nebankmn.com/businesscreditcards has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 25 small tap targets

    25 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 467 words of copy

    The homepage carries about 467 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Site Search”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Start Site Search” and “Learn More”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and LinkedIn Insight.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nebankmn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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Upkeep, stack, hiring and company data from programmable.info

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