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nelco.in website review
Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 85 checks
This review found 43 issues worth fixing on nelco.in, 18 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.5 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.6 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.4 s |
| Jul 25, 2026 | 4.4 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.7 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 108 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 116 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 118 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 122 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 122 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 125 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
8.7 s · 2.5 MB61 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).
Improve image delivery
6.8 s · 1.7 MB8 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.8 s faster on a phone.
Render-blocking requests
3.3 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Reduce unused JavaScript
1.2 s · 138 KiBAbout 138 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Google Tag Manager adds 232 ms
232 msGoogle Tag Manager costs a phone 232 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google Fonts), adding 419 KiB and 253 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 65 but mobile only 36. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 327 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “About NELCO Nelco is India's innovative satellite communica…”.
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Speed Index: 11.5 s
11.5 sVisually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.669
0.669The layout shifts by 0.669 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 108 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 123 ms
123 msReal visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 147 ms
147 msScripts block the page for only 147 ms while loading. Good is under 200 ms.
Images and page weight
5 images far larger than shown
729 KiB5 images are downloaded at several times the size a phone draws them, for example government-home-banner.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 729 KiB.
Page weight: 2.9 MB in 74 requests
2.9 MBYour homepage downloads 2.9 MB in 74 requests on a phone: images 2.4 MB (46), scripts 390 KiB (10) and fonts 77 KiB (2). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h4 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Satellite Communication and Enterprise WAN Solution Company - Nelco”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (215 characters)
Your meta description is 215 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
19 links with vague text
19 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
94 internal links, 5 external
The homepage links to 94 pages on nelco.in and 5 external pages.
3 checks passed
One H1 headline
Your main headline reads: “About NELCO”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nelco.in/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.nelco.in/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (632 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages without a meta description
https://www.nelco.in/about-us/key-managerial-personnel.php, https://www.nelco.in/about-us/infrastructure.php, https://www.nelco.in/key-services/vsat/bfsi.php, https://www.nelco.in/key-services/vsat/aero-ifc.php, https://www.nelco.in/key-services/vsat/maritime-energy.php and https://www.nelco.in/key-services/vsat/enterprise.php and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “e.indexOf is not a function”.
6 distorted images
6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 457 words of copy
The homepage carries about 457 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Investor Contact”, “Contact” and “- Investor Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nelco.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- EL6,TTC Industrial Area,Electronics Zone
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on nelco.in, including 17 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.