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nellaspec.com website review

Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 84 checks

This review found 34 issues worth fixing on nellaspec.com, 14 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.3 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
116 ms80 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202684 ms
May 23, 202688 ms
May 30, 202696 ms
Jun 6, 2026102 ms
Jun 13, 2026103 ms
Jun 20, 2026103 ms
Jun 27, 2026102 ms
Jul 4, 202699 ms
Jul 11, 2026100 ms
Jul 18, 202697 ms
Jul 25, 202698 ms
Aug 1, 2026102 ms
Aug 8, 2026103 ms
Aug 15, 2026103 ms
Aug 22, 202697 ms
Aug 29, 202699 ms
Sep 5, 2026111 ms
Sep 12, 2026112 ms
Sep 19, 2026110 ms
Sep 26, 2026110 ms
Oct 3, 2026104 ms
Oct 10, 2026105 ms
Oct 17, 2026107 ms
Oct 24, 2026111 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nellaspec.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nellaspec.com at 0.7 s0.7 s
  2. nellaspec.com at 1.3 s1.3 s
  3. nellaspec.com at 2.0 s2.0 s
  4. nellaspec.com at 2.7 s2.7 s
  5. nellaspec.com at 3.4 s3.4 s
  6. nellaspec.com at 4.0 s4.0 s
  7. nellaspec.com at 4.7 s4.7 s
  8. nellaspec.com at 5.4 s5.4 s

Speed

11 to fix48
  • Render-blocking requests

    1.9 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Reduce unused JavaScript

    1.1 s · 386 KiB

    About 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Osano CMP and others), adding 2.5 MB and 1.2 s of main-thread time.

  • Improve image delivery

    850 ms · 553 KiB

    14 images could be 553 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Use efficient cache lifetimes

    700 ms · 215 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (215 KiB).

  • Klaviyo adds 315 ms

    315 ms

    Klaviyo costs a phone 315 ms of main-thread work and 614 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 272 ms

    272 ms

    Google Tag Manager costs a phone 272 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.

  • Shopify adds 78 ms

    78 ms

    Shopify costs a phone 78 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • Speed Index: 12.1 s

    12.1 s

    Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 84 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 381 ms

    381 ms

    Scripts block taps and scrolling for 381 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.7 MB in 319 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 319 requests on a phone: images 1.6 MB (32), scripts 1.5 MB (109) and media 1.0 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (384 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8290
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 58 internal links, 16 external

    The homepage links to 58 pages on nellaspec.com and 16 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Discover the first modern speculum that takes the fear out of pelvic exams. Find reliable OBGYN tools for precise exami…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Nella Speculum | Modern Speculum | OBGYN Tools – Nellaspec”.

  • Canonical URL set

    The canonical URL is https://www.nellaspec.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nellaspec.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,899 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nellaspec.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 3 pages share a title

    https://www.nellaspec.com/products/the-nella-comfort-kit-classic, https://www.nellaspec.com/products/the-nella-comfort-kit-first and https://www.nellaspec.com/products/the-nella-comfort-kit-menopause all use the title “Modern & Comfortable Speculum | Pap Smear Tool | Stirrup Socks – Nell…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages without a meta description

    https://www.nellaspec.com/collections/all, https://www.nellaspec.com/policies/shipping-policy, https://www.nellaspec.com/collections/all-kits, https://www.nellaspec.com/pages/how-it-works, https://www.nellaspec.com/pages/medical-advisory and https://www.nellaspec.com/pages/clinical-backed and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://www.nellaspec.com/products/the-nella-comfort-kit-classic, https://www.nellaspec.com/products/the-nella-comfort-kit-first and https://www.nellaspec.com/products/the-nella-comfort-kit-menopause use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    https://www.nellaspec.com/pages/how-it-works, https://www.nellaspec.com/pages/why-nella, https://www.nellaspec.com/pages/medical-advisory, https://www.nellaspec.com/pages/clinical-backed, https://www.nellaspec.com/pages/about-us and https://www.nellaspec.com/pages/payment-options and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,710 words of copy

    The homepage carries about 1,710 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “SHOP THE KITS”, “Learn more” and “Order your kit today”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks, 9 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Reddit Pixel (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nellaspec.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms · nfcube.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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