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nellyssecurity.com website review

Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 90 checks

This review found 42 issues worth fixing on nellyssecurity.com, 17 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.8 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
153 ms90 msMay 16Oct 31140 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026100 ms
May 23, 202699 ms
May 30, 202697 ms
Jun 6, 2026100 ms
Jun 13, 2026104 ms
Jun 20, 2026106 ms
Jun 27, 2026111 ms
Jul 4, 2026110 ms
Jul 11, 2026105 ms
Jul 18, 2026105 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026110 ms
Aug 22, 2026113 ms
Aug 29, 2026120 ms
Sep 5, 2026120 ms
Sep 12, 2026120 ms
Sep 19, 2026121 ms
Sep 26, 2026124 ms
Oct 3, 2026130 ms
Oct 10, 2026137 ms
Oct 17, 2026145 ms
Oct 24, 2026146 ms
Oct 31, 2026140 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nellyssecurity.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nellyssecurity.com at 0.7 s0.7 s
  2. nellyssecurity.com at 1.4 s1.4 s
  3. nellyssecurity.com at 2.0 s2.0 s
  4. nellyssecurity.com at 2.7 s2.7 s
  5. nellyssecurity.com at 3.4 s3.4 s
  6. nellyssecurity.com at 4.1 s4.1 s
  7. nellyssecurity.com at 4.8 s4.8 s
  8. nellyssecurity.com at 5.4 s5.4 s

Speed

10 to fix28
  • Render-blocking requests

    2.5 s

    44 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Improve image delivery

    2.0 s · 385 KiB

    8 images could be 385 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,610 HTML elements

    The page has 7,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, chatra.io and Google CDN and others), adding 1.7 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 721 KiB

    About 721 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 714 ms

    714 ms

    Shopify costs a phone 714 ms of main-thread work and 765 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • chatra.io adds 540 ms

    540 ms

    chatra.io costs a phone 540 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 257 ms

    257 ms

    Google CDN costs a phone 257 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 35 KiB

    35 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    70 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.4 s

    18.4 s

    The page becomes fully interactive after 18.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nelly's Security”.

  • Cumulative Layout Shift: 0.712

    0.712

    The layout shifts by 0.712 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 731 ms

    731 ms

    Scripts block taps and scrolling for 731 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 100 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 892 ms

    892 ms

    Real visitors wait 892 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

3 to fix53
  • Page weight: 4.4 MB in 506 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 506 requests on a phone: other files 1.6 MB (316), scripts 1.6 MB (102) and images 811 KiB (33). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    2_mobile_banner_HomePage_351b8c08-57ee-49f4-834b-de110657fe0 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images far larger than shown

    97 KiB

    4 images are downloaded at several times the size a phone draws them, for example 2_mobile_banner_HomePage_351b8c08-57ee-49f4-834b-de110657fe0 at 1,200 px wide, shown at 350 px. Resized copies would save about 97 KiB.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8792
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/rms_nellys.png")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 648 internal links, 21 external

    The homepage links to 648 pages on nellyssecurity.com and 21 external pages.

5 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “The web's top source for commercial-grade physical security equipment. We partner with security professionals like you …”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Nelly's Security | CCTV, Access Control, and Intrusion Alarms”.

  • Canonical URL set

    The canonical URL is https://nellyssecurity.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nellyssecurity.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (10,681 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nellyssecurity.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix69
  • 1 linked page is broken

    Your homepage links to https://nellyssecurity.com/customer_identity/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages without a meta description

    https://nellyssecurity.com/collections/intrusion-alarms and https://nellyssecurity.com/collections/smart-home-automation have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages share a meta description

    https://nellyssecurity.com/collections/security-cameras, https://nellyssecurity.com/collections/video-surveillance-recorders, https://nellyssecurity.com/collections/complete-systems, https://nellyssecurity.com/collections/installation, https://nellyssecurity.com/collections/controller-boards and https://nellyssecurity.com/collections/video-intercoms and 1 other use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8897
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,071 words of copy

    The homepage carries about 1,071 words of visible text.

7 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Request a Quote”, “Shop by Brand” and “Contact”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 6 trust badges.

  • Analytics in place

    Analytics detected: LinkedIn Insight.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nellyssecurity.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Ta Labels Badges · Chatra Live Chat Chatbot · Sa Request A Quote · Forms · Pdf Invoice Customizer

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on nellyssecurity.com, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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