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neoito.com website review

Visit site (opens in a new tab)Reviewed 30 October 202614 issues · 61 checks

This review found 14 issues worth fixing on neoito.com, 2 of them high impact, across 61 checks. The most urgent: 66 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 9Oct 241.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.7 s
Jun 6, 20261.5 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Sep 5, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.7 s
Oct 10, 20261.5 s
Oct 17, 20261.7 s
Oct 24, 20261.5 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of neoito.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. neoito.com at 0.4 s0.4 s
  2. neoito.com at 0.8 s0.8 s
  3. neoito.com at 1.1 s1.1 s
  4. neoito.com at 1.5 s1.5 s
  5. neoito.com at 1.9 s1.9 s
  6. neoito.com at 2.3 s2.3 s
  7. neoito.com at 2.6 s2.6 s
  8. neoito.com at 3.0 s3.0 s

Speed

3 to fix84
  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    800 ms · 189 KiB

    3 images could be 189 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Fonts and fontshare.com), adding 53 KiB and 0 ms of main-thread time.

  • Use efficient cache lifetimes

    3 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 6 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix79
  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 4.6 s

    4.6 s

    The page becomes fully interactive after 4.6 s. Good is under 3.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.032

    0.032

    The layout barely moves while loading (CLS 0.032, good is under 0.1).

  • Speed Index: 1.5 s

    1.5 s

    Visually, the page fills in at 1.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix73
  • 3 images in older formats

    3 images (520 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    213 KiB

    2 images are downloaded at several times the size a phone draws them, for example cta-image.jpg at 1,680 px wide, shown at 390 px. Resized copies would save about 213 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (475 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.19 g of CO₂e: 23.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 697 KiB in 21 requests

    697 KiB

    Your homepage downloads 697 KiB in 21 requests on a phone: images 569 KiB (12), fonts 107 KiB (4) and stylesheets 12 KiB (3). That is a lean page.

Accessibility

1 to fixGoogle 9698
  • 66 text elements with low contrast

    66 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 26 internal links, 3 external

    The homepage links to 26 pages on neoito.com and 3 external pages.

8 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “NeoITO builds enterprise AI and commerce systems for companies that would rather get it right the first time.”.

  • One H1 headline

    Your main headline reads: “We Build Systems & Processes that Help You Scale”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “NeoITO | Enterprise AI & Commerce Systems”.

  • Canonical URL set

    The canonical URL is https://www.neoito.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.neoito.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (982 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.neoito.com/llms.txt (95 KiB, 374 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 973 words of copy

    The homepage carries about 973 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a Call”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Talk to Us”, “Book a Call” and “Book a 15-Minute Call”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neoito.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Eleventy
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 14 issues on neoito.com, including 6 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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