Website review, no card needed
neomaterials.com website review
Visit site (opens in a new tab)Reviewed 23 October 202645 issues · 92 checks
This review found 45 issues worth fixing on neomaterials.com, 19 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.1 s |
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.1 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 5.6 s |
| Sep 19, 2026 | 5.1 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 104 ms |
| May 9, 2026 | 100 ms |
| May 16, 2026 | 107 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 106 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 100 ms |
| Aug 8, 2026 | 89 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 123 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 97 ms |
| Oct 17, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.4 s
4.5 s
5.6 s
6.7 s
7.8 s
8.9 s
Speed
Use efficient cache lifetimes
2.1 s · 2.0 MB152 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).
Font display
3.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).
Render-blocking requests
2.8 s60 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 34). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and quotemedia.com and others), adding 2.2 MB and 1.1 s of main-thread time.
Reduce unused CSS
900 ms · 264 KiBAbout 264 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
YouTube adds 522 ms
522 msYouTube costs a phone 522 ms of main-thread work and 968 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 258 ms
258 msGoogle Tag Manager costs a phone 258 ms of main-thread work and 195 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
quotemedia.com adds 207 ms
207 msquotemedia.com costs a phone 207 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,713 HTML elements
The page has 1,713 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Vimeo adds 42 ms
42 msVimeo costs a phone 42 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
125 KiB5 images could be 125 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.5 s
6.5 sReal visitors wait 6.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.6 s
6.6 sReal visitors see the first content after 6.6 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “At Neo, we make the building blocks of modern technologies …”.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 932 ms
932 msScripts block taps and scrolling for 932 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Real-user TTFB: 911 ms
911 msReal visitors wait 911 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.161
0.161The layout shifts by 0.161 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 5.1 MB in 211 requests
5.1 MBYour homepage downloads 5.1 MB in 211 requests on a phone: scripts 2.4 MB (56), images 1.7 MB (44) and fonts 473 KiB (9). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (101 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
7 links inside paragraphs rely on colour alone to stand out.
[role="img"] and [role="image"] elements must have alternative text (3 elements)
[role="img"] and [role="image"] elements must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
108 internal links, 29 external
The homepage links to 108 pages on neomaterials.com and 29 external pages.
8 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Fast-forwarding energy & digital transformation technologies. We are the building blocks for rare earth magnets and cri…”.
One H1 headline
Your main headline reads: “We Make The Building Blocks of Sustainable Technologies”.
Title: 57 characters
Your title is a healthy 57 characters: “Neo Performance Materials - Advanced Industrial Materials”.
Canonical URL set
The canonical URL is https://www.neomaterials.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.neomaterials.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.neomaterials.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages without a meta description
https://www.neomaterials.com/investors, https://www.neomaterials.com/news, https://www.neomaterials.com/estonia, https://www.neomaterials.com/media-advisory-third-quarter-2026-earnings-release-conference-call, https://www.neomaterials.com/neos-european-integrated-magnet-project-selected-for-e126-million-grant-under-eu-innovation-fund and https://www.neomaterials.com/neos-european-separation-facility-named-a-strategic-project-under-eu-critical-raw-materials-act have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.neomaterials.com/estonia, whose canonical is https://www.neomaterials.com/investors. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.neomaterials.com/investors and https://www.neomaterials.com/estonia have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
7 third-party cookies
7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 868 words of copy
The homepage carries about 868 words of visible text.
3 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Contact”, “Learn More” and “Download a print-ready PDF version here”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 3 of them by other companies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neomaterials.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
Company
- Headquarters
- Sillamäe
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on neomaterials.com, including 25 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.