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neometal.com website review
Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 87 checks
This review found 37 issues worth fixing on neometal.com, 12 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #32,087 of 94,775 reviewed websitesbeats 61%
- #20,417 of 50,954 online storesbeats 53%
- #19,632 of 46,077 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 87 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 88 ms |
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 90 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 89 ms |
| Aug 8, 2026 | 89 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 86 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 85 ms |
| Oct 24, 2026 | 86 ms |
| Oct 31, 2026 | 85 ms |
| Nov 7, 2026 | 84 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.1 s
3.5 s
Speed
Reduce unused JavaScript
3.0 s · 623 KiBAbout 623 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Improve image delivery
1.9 s · 634 KiB14 images could be 634 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Evidon and Klaviyo and others), adding 1.6 MB and 767 ms of main-thread time.
Reduce unused CSS
450 ms · 134 KiBAbout 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 360 ms
360 msYouTube costs a phone 360 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Evidon adds 268 ms
268 msEvidon costs a phone 268 ms of main-thread work and 72 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 102 ms
102 msKlaviyo costs a phone 102 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
19 KiB10 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MOONLIT WINTER RETURNS”.
First Contentful Paint: 7.3 s
7.3 sThe first text or image appears after 7.3 s on a phone. Good is under 1.8 s.
Time to Interactive: 18.8 s
18.8 sThe page becomes fully interactive after 18.8 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 462 ms
462 msReal visitors wait 462 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 70 ms
70 msScripts block the page for only 70 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 289 requests
3.8 MBYour homepage downloads 3.8 MB in 289 requests on a phone: scripts 1.6 MB (122), other files 884 KiB (122) and images 821 KiB (25). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (251 characters)
Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
37 internal links, 5 external
The homepage links to 37 pages on neometal.com and 5 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “NeoMetal Inc | Wholesale Body Jewelry | Piercing Jewelry”.
Canonical URL set
The canonical URL is https://www.neometal.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.neometal.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (266 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.neometal.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.neometal.com/collections/moonlit-winter-collection and https://www.neometal.com/pages/studio-merchandising have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.neometal.com/pages/store-locator, whose canonical is https://www.neometal.com/pages/studio-locator. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages without an H1
https://www.neometal.com/pages/contact, https://www.neometal.com/pages/studio-merchandising, https://www.neometal.com/collections/best-sellers and https://www.neometal.com/pages/about have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://www.neometal.com/pages/store-locator, https://www.neometal.com/pages/contact, https://www.neometal.com/collections/moonlit-winter-collection, https://www.neometal.com/products/titanium-prong-set-gem and https://www.neometal.com/products/titanium-bezel-set-cabochon have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 305 words of copy
The homepage carries about 305 words of visible text.
3 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “LEARN MORE” and “SHOP NOW”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neometal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Bremerton
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on neometal.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.