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nepco.com.jo website review
Visit site (opens in a new tab)Reviewed 27 October 202639 issues · 80 checks
This review found 39 issues worth fixing on nepco.com.jo, 14 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
4.7 s · 2.1 MB5 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.7 s faster on a phone.
Render-blocking requests
3.0 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused JavaScript
450 ms · 70 KiBAbout 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
300 ms · 68 KiBAbout 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
JSDelivr CDN adds 321 ms
321 msJSDelivr CDN costs a phone 321 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 11 KiB1 file is served with short cache lifetimes, so returning visitors download them again (11 KiB).
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 422 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (JSDelivr CDN, Cloudflare CDN and imagekit.io and others), adding 541 KiB and 321 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.
Document request latency
77 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 469 ms
469 msYour server sent the HTML in 469 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.
Speed Index: 10.8 s
10.8 sVisually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.253
0.253The layout shifts by 0.253 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 39 ms
39 msScripts block the page for only 39 ms while loading. Good is under 200 ms.
Images and page weight
4 images over 500 KB
4 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.
Page weight: 3.5 MB in 21 requests
3.5 MBYour homepage downloads 3.5 MB in 21 requests on a phone: images 3.0 MB (10), fonts 184 KiB (3) and HTML 117 KiB (1). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (2.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
428 KiB1 image is downloaded at several times the size a phone draws it, for example qr.png at 1,444 px wide, shown at 250 px. Resized copies would save about 428 KiB.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
<marquee> elements are deprecated and must not be used (1 element)
<marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
72 internal links, 16 external
The homepage links to 72 pages on nepco.com.jo and 16 external pages.
6 checks passed
Meta description: 127 characters
Your meta description is 127 characters: “NEPCO - شركة الكهرباء الوطنية مالك ومشغل شبكة النقل الكهربائية والمشتري الوحيد في النظام الكهربائي في المملكة الأردنية …”.
One H1 headline
Your main headline reads: “شركة الكهرباء الوطنية م.ع”.
Title: 39 characters
Your title is a healthy 39 characters: “شركة الكهرباء الوطنية - الصفحة الرئيسية”.
Structured data in place
Structured data found: GovernmentOrganization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nepco.com.jo/sitemaps/nepco.xml.
AI search readiness
No llms.txt
There is no https://nepco.com.jo/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Other pages
15 pages share a meta description
https://nepco.com.jo/About.aspx, https://nepco.com.jo/SectorDevelopment.aspx, https://nepco.com.jo/CompanyMission.aspx, https://nepco.com.jo/GMSpeech.aspx, https://nepco.com.jo/CompanyObjectives.aspx and https://nepco.com.jo/OPGW.aspx and 9 others use the same meta description. A description written for each page earns more clicks.
15 pages with very little text
https://nepco.com.jo/About.aspx, https://nepco.com.jo/SectorDevelopment.aspx, https://nepco.com.jo/CompanyMission.aspx, https://nepco.com.jo/GMSpeech.aspx, https://nepco.com.jo/CompanyObjectives.aspx and https://nepco.com.jo/OPGW.aspx and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 pages slow to respond
https://nepco.com.jo/About.aspx, https://nepco.com.jo/SectorDevelopment.aspx, https://nepco.com.jo/CompanyMission.aspx, https://nepco.com.jo/GMSpeech.aspx and https://nepco.com.jo/CompanyObjectives.aspx took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://nepco.com.jo/.
3 small tap targets
3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 118 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 28 words
The homepage has only about 28 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nepco.com.jo, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Hosting
- BAT
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on nepco.com.jo, including 14 speed issues, 2 SEO issues and 8 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.