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nerogiardini.it website review

Visit site (opens in a new tab)Reviewed 4 November 202647 issues · 93 checks

This review found 47 issues worth fixing on nerogiardini.it, 21 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.3 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
122 ms103 msMay 16Oct 31119 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026108 ms
May 23, 2026107 ms
May 30, 2026106 ms
Jun 6, 2026106 ms
Jun 13, 2026105 ms
Jun 20, 2026105 ms
Jun 27, 2026106 ms
Jul 4, 2026107 ms
Jul 11, 2026110 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026114 ms
Aug 8, 2026116 ms
Aug 15, 2026117 ms
Aug 22, 2026119 ms
Aug 29, 2026120 ms
Sep 5, 2026120 ms
Sep 12, 2026120 ms
Sep 19, 2026118 ms
Sep 26, 2026117 ms
Oct 3, 2026116 ms
Oct 10, 2026115 ms
Oct 17, 2026117 ms
Oct 24, 2026117 ms
Oct 31, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nerogiardini.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nerogiardini.it at 0.6 s0.6 s
  2. nerogiardini.it at 1.2 s1.2 s
  3. nerogiardini.it at 1.9 s1.9 s
  4. nerogiardini.it at 2.5 s2.5 s
  5. nerogiardini.it at 3.1 s3.1 s
  6. nerogiardini.it at 3.7 s3.7 s
  7. nerogiardini.it at 4.3 s4.3 s
  8. nerogiardini.it at 4.9 s4.9 s

Speed

14 to fix20
  • Improve image delivery

    7.0 s · 3.1 MB

    20 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.0 s faster on a phone.

  • Avoid multiple page redirects

    6.2 s

    The page goes through 2 redirects before it starts loading, costing about 6.2 s. Link and advertise the final URL directly.

  • Render-blocking requests

    1.6 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • hcaptcha.com adds 1.0 s

    1.0 s

    hcaptcha.com costs a phone 1.0 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 20

    20/100

    Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,189 HTML elements

    The page has 3,189 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Shopify and us.com and others), adding 13.3 MB and 2.2 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • us.com adds 241 ms

    241 ms

    us.com costs a phone 241 ms of main-thread work and 9.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 555 ms

    555 ms

    Shopify costs a phone 555 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    434 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (434 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.

  • returngo.ai adds 203 ms

    203 ms

    returngo.ai costs a phone 203 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    200 ms

    The HTML itself could arrive about 200 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 43.8 s

    43.8 s

    Your largest element takes 43.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 62.7 s

    62.7 s

    The page becomes fully interactive after 62.7 s. Good is under 3.8 s.

  • Speed Index: 14.7 s

    14.7 s

    Visually, the page fills in at 14.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.514

    0.514

    The layout shifts by 0.514 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 630 ms

    630 ms

    Scripts block taps and scrolling for 630 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 665 ms

    665 ms

    Real visitors wait 665 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix42
  • Page weight: 17.0 MB in 608 requests

    17.0 MB

    Your homepage downloads 17.0 MB in 608 requests on a phone: images 11.5 MB (107), scripts 3.4 MB (267) and other files 1.1 MB (162). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    584 KiB

    4 images are downloaded at several times the size a phone draws them, for example I617147D_300_02.jpg at 2,000 px wide, shown at 171 px. Resized copies would save about 584 KiB.

  • An image on the first screen is lazy-loaded

    3_NeroGiardini_Collezione-Uomo_Autunno-Inverno_2026.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (424 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.8 g of CO₂ per visit

    4.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.81 g of CO₂e: 576.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 8489
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • 93 links without text

    93 visible links have no text or label, so screen readers cannot say where they go.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 form fields without a label

    18 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Orphan list items

    Some list items are not inside a list.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7794
  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token ']', ..."giardini",], "addr"... is not va)”.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • 282 internal links, 12 external

    The homepage links to 282 pages on nerogiardini.it and 12 external pages.

7 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “NeroGiardini | Calzature e accessori Made in Italy Acquista dal negozio ufficiale Nerogiardini al miglior prezzo.”.

  • One H1 headline

    Your main headline reads: “NeroGiardini”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “NeroGiardini | Calzature e accessori Made in Italy”.

  • Canonical URL set

    The canonical URL is https://nerogiardini.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nerogiardini.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,487 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nerogiardini.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://nerogiardini.it/collections/donna-calzature-decollete/online and https://nerogiardini.it/collections/donna-calzature-slingback/online have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 156 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=3bddc6a8-deba-4c4f-ad4b-16334839c752&referrer=&landingpage=https%3A%2F%2Fnerogiardini.it%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%201.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    52 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 628 words of copy

    The homepage carries about 628 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop now”.

  • 2 short forms

    2 short forms (7 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nerogiardini.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cmp Insert Code · Awin Affiliate Marketing · Klaviyo Email Marketing Sms · Wishlist Hero · Shopify App Template Php · cloudfront.net · trustedshops.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Employees
150
Headquarters
Milan

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on nerogiardini.it, including 24 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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