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nestedbean.ca website review

Visit site (opens in a new tab)Reviewed 11 November 202656 issues · 102 checks

This review found 56 issues worth fixing on nestedbean.ca, 25 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s5.1 sMay 23Nov 75.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20265.3 s
May 30, 20265.2 s
Jun 6, 20265.2 s
Jun 13, 20265.2 s
Jun 20, 20265.2 s
Jun 27, 20265.2 s
Jul 4, 20265.2 s
Jul 11, 20265.3 s
Jul 18, 20265.2 s
Jul 25, 20265.2 s
Aug 1, 20265.2 s
Aug 8, 20265.2 s
Aug 15, 20265.2 s
Aug 22, 20265.2 s
Aug 29, 20265.2 s
Sep 5, 20265.3 s
Sep 12, 20265.3 s
Sep 19, 20265.2 s
Sep 26, 20265.2 s
Oct 3, 20265.2 s
Oct 10, 20265.3 s
Oct 17, 20265.3 s
Oct 24, 20265.4 s
Oct 31, 20265.4 s
Nov 7, 20265.5 s
Real-visitor tap response (INP)75th percentile, phones
246 ms127 msMay 23Nov 7214 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026141 ms
May 30, 2026141 ms
Jun 6, 2026144 ms
Jun 13, 2026145 ms
Jun 20, 2026154 ms
Jun 27, 2026164 ms
Jul 4, 2026171 ms
Jul 11, 2026174 ms
Jul 18, 2026177 ms
Jul 25, 2026175 ms
Aug 1, 2026171 ms
Aug 8, 2026174 ms
Aug 15, 2026178 ms
Aug 22, 2026187 ms
Aug 29, 2026193 ms
Sep 5, 2026195 ms
Sep 12, 2026197 ms
Sep 19, 2026194 ms
Sep 26, 2026204 ms
Oct 3, 2026220 ms
Oct 10, 2026221 ms
Oct 17, 2026232 ms
Oct 24, 2026229 ms
Oct 31, 2026221 ms
Nov 7, 2026214 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nestedbean.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nestedbean.ca at 1.2 s1.2 s
  2. nestedbean.ca at 2.4 s2.4 s
  3. nestedbean.ca at 3.6 s3.6 s
  4. nestedbean.ca at 4.8 s4.8 s
  5. nestedbean.ca at 6.0 s6.0 s
  6. nestedbean.ca at 7.3 s7.3 s
  7. nestedbean.ca at 8.5 s8.5 s
  8. nestedbean.ca at 9.7 s9.7 s

Speed

13 to fix30
  • Reduce unused JavaScript

    2.6 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 495 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (495 KiB).

  • Render-blocking requests

    1.8 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.8 s

    A phone's processor spends 8.8 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, zotabox.com and Google Tag Manager and others), adding 2.0 MB and 2.4 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 610 ms. During a long task the page ignores taps.

  • Facebook adds 473 ms

    473 ms

    Facebook costs a phone 473 ms of main-thread work and 261 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • zotabox.com adds 408 ms

    408 ms

    zotabox.com costs a phone 408 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 107 KiB

    Polyfills for old browsers add 107 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 348 ms

    348 ms

    Google Tag Manager costs a phone 348 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 288 ms

    288 ms

    rebuyengine.com costs a phone 288 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 222 ms

    222 ms

    Klaviyo costs a phone 222 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    146 KiB

    About 146 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.4 s

    5.4 s

    Real visitors wait 5.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.4 s

    5.4 s

    Real visitors see the first content after 5.4 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 17.0 s

    17.0 s

    Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.6 s

    2.6 s

    Scripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 54% slower for real visitors

    +54%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 214 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.3 MB in 289 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 289 requests on a phone: scripts 2.8 MB (115), other files 815 KiB (134) and images 337 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (91 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

16 to fixGoogle 6379
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • ARIA input fields must have an accessible name (5 elements)

    ARIA input fields must have an accessible name: 5 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6, h4 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 15 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 121 internal links, 6 external

    The homepage links to 121 pages on nestedbean.ca and 6 external pages.

5 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Zen Swaddles & Sleep Sacks for Newborn | Nested Bean USA”.

  • Canonical URL set

    The canonical URL is https://www.nestedbean.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nestedbean.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (906 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nestedbean.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.nestedbean.com/collections/all and https://www.nestedbean.com/pages/safety all use the title “Shop All Products– Nested Bean”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.nestedbean.com/collections/all and https://www.nestedbean.com/pages/safety use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.nestedbean.com/pages/safety, whose canonical is https://www.nestedbean.com/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.nestedbean.com/products/zen-one-classic, https://www.nestedbean.com/products/zen-swaddle-classic and https://www.nestedbean.com/products/zen-sack-classic have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.nestedbean.com/products/zen-one-classic has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 11 small tap targets

    11 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of undefined (reading 'className')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 791 words of copy

    The homepage carries about 791 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Shop now”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop”, “Holiday Setup Gift Guide - shop” and “Shop now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nestedbean.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Optimonk Popup Cro A B Test · Customerlabs 1pd Capi Tracking · Bm Country Blocker Ip Blocker · Icart Cart Upsell · Fondue Cashback Promotions · Boostymark Regionblock · zotabox.com · loox.io · pwztag.com · privy.com · rebuyengine.com · postscript.io · b-cdn.net · merchantyard.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Hiring

Hiring
5 open roles
Job board
smartrecruiters

Upkeep, stack, hiring and company data from programmable.info

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This review found 56 issues on nestedbean.ca, including 23 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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