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nestednaturals.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 92 checks

This review found 43 issues worth fixing on nestednaturals.com, 16 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.9 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.4 s
Jun 27, 20262.8 s
Jul 4, 20263.0 s
Jul 11, 20263.2 s
Jul 18, 20263.1 s
Jul 25, 20262.8 s
Aug 1, 20262.4 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.8 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
113 ms84 msMay 16Aug 895 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
Jul 18, 2026103 ms
Aug 1, 2026110 ms
Aug 8, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nestednaturals.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nestednaturals.com at 0.5 s0.5 s
  2. nestednaturals.com at 1.0 s1.0 s
  3. nestednaturals.com at 1.4 s1.4 s
  4. nestednaturals.com at 1.9 s1.9 s
  5. nestednaturals.com at 2.4 s2.4 s
  6. nestednaturals.com at 2.9 s2.9 s
  7. nestednaturals.com at 3.3 s3.3 s
  8. nestednaturals.com at 3.8 s3.8 s

Speed

11 to fix65
  • Reduce unused JavaScript

    3.1 s · 970 KiB

    About 970 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 357 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (357 KiB).

  • Render-blocking requests

    1.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Snapchat and Google Maps and others), adding 3.6 MB and 777 ms of main-thread time.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    590 ms · 200 KiB

    About 200 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.

  • Improve image delivery

    50 ms · 490 KiB

    13 images could be 490 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • YouTube adds 385 ms

    385 ms

    YouTube costs a phone 385 ms of main-thread work and 984 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,557 HTML elements

    The page has 2,557 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 48 ms

    48 ms

    Shopify costs a phone 48 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 549 ms

    549 ms

    Real visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 187 ms

    187 ms

    Scripts block the page for only 187 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 4.9 MB in 203 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 203 requests on a phone: scripts 2.2 MB (73), images 2.0 MB (55) and fonts 285 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (611 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (191 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7885
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 28 images without alt text

    28 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (20 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 98 internal links, 7 external

    The homepage links to 98 pages on nestednaturals.com and 7 external pages.

5 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Honest, natural supplements to help you live a balanced life. Lovingly crafted without compromise using the purest and …”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Nested Naturals Supplements - Natural, Honest Ingredients”.

  • Canonical URL set

    The canonical URL is https://nestednaturals.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nestednaturals.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    58%

    The HTML your server sends has 541 of the 936 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no https://nestednaturals.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 2 pages without an H1

    https://nestednaturals.com/collections/healthy-aging and https://nestednaturals.com/collections/healthy-living-bundles have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0250/5205/3583/t/9/assets/logo_small.jpg.

  • 11 small tap targets

    11 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 936 words of copy

    The homepage carries about 936 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Products” and “Contact Us”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop All Products”, “Contact Us” and “Shop All Supplements”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, 2 trust badges and “over 1,000,000 customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nestednaturals.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Cozy Youtube Videos Gallery · Warnify Pro Warnings · Wyllo Formerly Nofraud · Cozy Country Redirect · Product Warnings · Reviews Co Uk Product And Merchant Review Collection · Zipify Oneclickupsell · spur-i-t.com · adroll.com · trafficmanager.net · snapchat.com · prooffactor.com · addons.business · smile.io · cloudfront.net · shareasale.com · rechargecdn.com · pushowl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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