Website review, no card needed
nestednaturals.com website review
Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 92 checks
This review found 43 issues worth fixing on nestednaturals.com, 16 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,050 of 95,436 reviewed websitesbeats 66%
- #17,238 of 51,462 online storesbeats 60%
- #16,628 of 46,571 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 87 ms |
| Jul 18, 2026 | 103 ms |
| Aug 1, 2026 | 110 ms |
| Aug 8, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.3 s
3.8 s
Speed
Reduce unused JavaScript
3.1 s · 970 KiBAbout 970 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 357 KiB30 files are served with short cache lifetimes, so returning visitors download them again (357 KiB).
Render-blocking requests
1.6 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Snapchat and Google Maps and others), adding 3.6 MB and 777 ms of main-thread time.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
590 ms · 200 KiBAbout 200 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.
Improve image delivery
50 ms · 490 KiB13 images could be 490 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
YouTube adds 385 ms
385 msYouTube costs a phone 385 ms of main-thread work and 984 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,557 HTML elements
The page has 2,557 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 48 ms
48 msShopify costs a phone 48 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.6 s
20.6 sYour largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
27 images without width and height
27 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 549 ms
549 msReal visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 187 ms
187 msScripts block the page for only 187 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 203 requests
4.9 MBYour homepage downloads 4.9 MB in 203 requests on a phone: scripts 2.2 MB (73), images 2.0 MB (55) and fonts 285 KiB (8). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (611 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (191 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
28 images without alt text
28 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (20 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
98 internal links, 7 external
The homepage links to 98 pages on nestednaturals.com and 7 external pages.
5 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Honest, natural supplements to help you live a balanced life. Lovingly crafted without compromise using the purest and …”.
Title: 57 characters
Your title is a healthy 57 characters: “Nested Naturals Supplements - Natural, Honest Ingredients”.
Canonical URL set
The canonical URL is https://nestednaturals.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nestednaturals.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
58%The HTML your server sends has 541 of the 936 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no https://nestednaturals.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages without an H1
https://nestednaturals.com/collections/healthy-aging and https://nestednaturals.com/collections/healthy-living-bundles have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0250/5205/3583/t/9/assets/logo_small.jpg.
11 small tap targets
11 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 936 words of copy
The homepage carries about 936 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All Products” and “Contact Us”.
5 calls to action
The homepage has 5 calls to action, for example “Shop All Products”, “Contact Us” and “Shop All Supplements”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks, 2 trust badges and “over 1,000,000 customers”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nestednaturals.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Cozy Youtube Videos Gallery · Warnify Pro Warnings · Wyllo Formerly Nofraud · Cozy Country Redirect · Product Warnings · Reviews Co Uk Product And Merchant Review Collection · Zipify Oneclickupsell · spur-i-t.com · adroll.com · trafficmanager.net · snapchat.com · prooffactor.com · addons.business · smile.io · cloudfront.net · shareasale.com · rechargecdn.com · pushowl.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on nestednaturals.com, including 18 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.