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netsurfdirect.com website review

Visit site (opens in a new tab)Reviewed 31 October 202653 issues · 82 checks

This review found 53 issues worth fixing on netsurfdirect.com, 20 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
219 ms186 msMay 9Oct 24205 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026206 ms
May 16, 2026197 ms
May 23, 2026202 ms
May 30, 2026195 ms
Jun 6, 2026191 ms
Jun 13, 2026192 ms
Jun 20, 2026190 ms
Jun 27, 2026192 ms
Jul 4, 2026194 ms
Jul 11, 2026197 ms
Jul 18, 2026202 ms
Jul 25, 2026199 ms
Aug 1, 2026202 ms
Aug 8, 2026205 ms
Aug 15, 2026211 ms
Aug 22, 2026215 ms
Aug 29, 2026213 ms
Sep 5, 2026213 ms
Sep 12, 2026210 ms
Sep 19, 2026209 ms
Sep 26, 2026207 ms
Oct 3, 2026205 ms
Oct 10, 2026202 ms
Oct 17, 2026201 ms
Oct 24, 2026205 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of netsurfdirect.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. netsurfdirect.com at 1.0 s1.0 s
  2. netsurfdirect.com at 1.9 s1.9 s
  3. netsurfdirect.com at 2.9 s2.9 s
  4. netsurfdirect.com at 3.9 s3.9 s
  5. netsurfdirect.com at 4.8 s4.8 s
  6. netsurfdirect.com at 5.8 s5.8 s
  7. netsurfdirect.com at 6.8 s6.8 s
  8. netsurfdirect.com at 7.8 s7.8 s

Speed

11 to fix29
  • Use efficient cache lifetimes

    9.5 s · 11.1 MB

    103 files are served with short cache lifetimes, so returning visitors download them again (11.1 MB).

  • Improve image delivery

    5.8 s · 6.4 MB

    35 images could be 6.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.8 s faster on a phone.

  • Render-blocking requests

    4.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.6 s.

  • Font display

    1.6 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.6 s).

  • Reduce unused JavaScript

    1.4 s · 244 KiB

    About 244 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 563 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Maps adds 177 ms

    177 ms

    Google Maps costs a phone 177 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,881 HTML elements

    The page has 1,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Maps, Cloudflare CDN and Google Fonts), adding 600 KiB and 178 ms of main-thread time.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.53

    0.53

    For real visitors the layout shifts by 0.53 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 36.5 s

    36.5 s

    Your largest element takes 36.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “display-naturamore”.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 38.9 s

    38.9 s

    The page becomes fully interactive after 38.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.517

    0.517

    The layout shifts by 0.517 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 406 ms

    406 ms

    Real visitors wait 406 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 84 images without width and height

    84 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 278 ms

    278 ms

    Scripts block taps and scrolling for 278 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 206 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix38
  • Page weight: 11.4 MB in 115 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 115 requests on a phone: images 10.6 MB (83), scripts 526 KiB (11) and fonts 247 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 5.1 MB together. On a phone connection a single image that size takes seconds.

  • 40 images in older formats

    40 images (10.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 31 images below the first screen load straight away

    31 images further down the page (6.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.2 g of CO₂ per visit

    3.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.23 g of CO₂e: 388.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 6082
  • 36 buttons without a name

    36 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <marquee> elements are deprecated and must not be used (1 element)

    <marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (31 elements)

    All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 28 form fields without a label

    28 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 8263
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Health Care, Personal Care, Direct Selling Companies | Netsurf Network”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Step Into the World of Our Brands”, “Best Sellers” and “Best Sellers”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (185 characters)

    Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://netsurfdirect.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at netsurfdirect.com/robots.txt, the first file search crawlers ask for.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 120 internal links, 14 external

    The homepage links to 120 pages on netsurfdirect.com and 14 external pages.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://netsurfdirect.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,304 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7785
  • 5 small tap targets

    5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'classList')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix88
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,532 words of copy

    The homepage carries about 1,532 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Online”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop Online”, “Start Shopping” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 1 trust badge.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at netsurfdirect.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2022.

Stack

Framework
jQuery
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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