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newfairings.com website review
Visit site (opens in a new tab)Reviewed 11 November 202640 issues · 89 checks
This review found 40 issues worth fixing on newfairings.com, 14 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #48,590 of 95,683 reviewed websitesbeats 44%
- #30,413 of 51,658 online storesbeats 36%
- #28,956 of 46,762 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 131 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 140 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 126 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 124 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 122 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 119 ms |
| Oct 31, 2026 | 120 ms |
| Nov 7, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.9 s
7.8 s
Speed
Render-blocking requests
1.4 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,186 HTML elements
The page has 4,186 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and omnisnippet1.com and others), adding 1.9 MB and 867 ms of main-thread time.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Shopify adds 616 ms
616 msShopify costs a phone 616 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 490 KiBAbout 490 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
450 ms · 123 KiBAbout 123 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
150 ms · 328 KiB10 images could be 328 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
130 ms · 25 KiB25 KiB could be saved by minifying JavaScript.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
117 KiB11 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.9 s
19.9 sThe page becomes fully interactive after 19.9 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 229 ms
229 msScripts block taps and scrolling for 229 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 131 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.05
0.05The layout barely moves while loading (CLS 0.05, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 471 requests
4.8 MBYour homepage downloads 4.8 MB in 471 requests on a phone: scripts 1.6 MB (167), other files 1.5 MB (228) and images 1.2 MB (38). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
676 KiB6 images are downloaded at several times the size a phone draws them, for example for-suzuki-motorcycle-banner.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 676 KiB.
6 images in older formats
6 images (1,013 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 163.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (37 elements)
All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (19 elements).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (84 characters)
Your title is 84 characters, so Google will cut it off around 60: “Motorcycle Fairings, ABS Fairings Kits, Custom Fairings, Race Fairings – NewFairings”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (42 characters)
Your meta description is only 42 characters: “Spark Shopify theme developed by HaloTheme”. 70 to 160 characters is enough to sell the click.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
686 internal links, 14 external
The homepage links to 686 pages on newfairings.com and 14 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.newfairings.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.newfairings.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,546 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.newfairings.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages share a meta description
https://www.newfairings.com/collections/honda-motorcycle, https://www.newfairings.com/collections/honda-cbr600rr-fairings, https://www.newfairings.com/collections/honda-cbr1000rr-fairings, https://www.newfairings.com/collections/honda-cbr600f2-fairings, https://www.newfairings.com/collections/honda-cbr600f3-fairings and https://www.newfairings.com/collections/honda-cbr600f4-fairings and 9 others use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.newfairings.com/collections/honda-motorcycle, https://www.newfairings.com/collections/honda-cbr600rr-fairings, https://www.newfairings.com/collections/honda-cbr1000rr-fairings, https://www.newfairings.com/collections/honda-cbr600f2-fairings, https://www.newfairings.com/collections/honda-cbr600f3-fairings and https://www.newfairings.com/collections/honda-cbr600f4-fairings and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.newfairings.com/.
45 small tap targets
45 of 142 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,704 words of copy
The homepage carries about 1,704 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US” and “ORDER STATUS”.
12 calls to action
The homepage has 12 calls to action, for example “Contact Us”, “Order Status” and “Shop now”.
16 short forms
16 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at newfairings.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Ymq Product Options · T Lab Ai Translate · Analyzely · Judge Me Reviews · Content Translation · Omnisend · Profy Announcement Bar · Pushowl · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on newfairings.com, including 17 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.