newflora.com website review

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

About 47 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,262 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 third-party services load with your homepage (Klaviyo, cloudflare.com and Shopify and others), adding 214 KiB and 122 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

6 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Smiling woman with freckles looking at the camera”.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.7 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.0 MB in 200 requests on a phone: other files 3.6 MB (108), HTML 494 KiB (4) and scripts 401 KiB (55). Under 2 MB keeps phones on slow connections fast.

generated-image-1740454310754.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

47 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

17 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 55 pages on newflora.com and 18 external pages.

https://newflora.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://newflora.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://newflora.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://newflora.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 954 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.