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newmansown.com website review
Visit site (opens in a new tab)Reviewed 21 October 202655 issues · 114 checks
This review found 55 issues worth fixing on newmansown.com, 22 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60D- #78,227 of 80,566 reviewed websitesbeats 2%
- #39,219 of 39,626 online storesbeats 1%
- #2,059 of 2,103 WooCommerce storesbeats 1%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.6 s |
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.4 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 4.2 s |
| Aug 15, 2026 | 4.2 s |
| Aug 22, 2026 | 4.2 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 4.2 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.2 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 4.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 194 ms |
| May 9, 2026 | 197 ms |
| May 16, 2026 | 200 ms |
| May 23, 2026 | 196 ms |
| May 30, 2026 | 202 ms |
| Jun 6, 2026 | 203 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 206 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 190 ms |
| Jul 18, 2026 | 186 ms |
| Jul 25, 2026 | 188 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 191 ms |
| Aug 15, 2026 | 189 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 181 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 176 ms |
| Sep 19, 2026 | 176 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 190 ms |
| Oct 17, 2026 | 191 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.5 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.
Render-blocking requests
7.5 s50 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.5 s.
Use efficient cache lifetimes
1.6 s · 278 KiB12 files are served with short cache lifetimes, so returning visitors download them again (278 KiB).
Reduce unused CSS
1.4 s · 212 KiBAbout 212 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
850 ms · 4.6 MB15 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.8 MB and 980 ms of main-thread time.
Google Tag Manager adds 474 ms
474 msGoogle Tag Manager costs a phone 474 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
450 ms · 62 KiB62 KiB could be saved by minifying JavaScript.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
350 ms · 41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
1,788 HTML elements
The page has 1,788 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
bablosoft.com adds 30 ms
30 msbablosoft.com costs a phone 30 ms of main-thread work and 693 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 12 KiB12 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.35
0.35For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 12.2 s
12.2 sThe first text or image appears after 12.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 47.6 s
47.6 sYour largest element takes 47.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 16.5 s
16.5 sVisually, the page fills in at 16.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 49.9 s
49.9 sThe page becomes fully interactive after 49.9 s. Good is under 3.8 s.
Real-user INP: 383 ms
383 msReal visitors wait 383 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 529 ms
529 msScripts block taps and scrolling for 529 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 194 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 15.4 MB in 224 requests
15.4 MBYour homepage downloads 15.4 MB in 224 requests on a phone: images 9.6 MB (40), scripts 2.5 MB (82) and other files 1.7 MB (42). Under 2 MB keeps phones on slow connections fast.
15 images in older formats
15 images (3.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
[email protected] is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
160 KiB2 images are downloaded at several times the size a phone draws them, for example FrameText-Only_EngA-2026-scaled.jpg at 1,872 px wide, shown at 390 px. Resized copies would save about 160 KiB.
3 images below the first screen load straight away
3 images further down the page (96 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.4 g of CO₂ per visit
4.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.36 g of CO₂e: 523.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
5 dropdowns have no label.
ARIA attributes must conform to valid names (2 elements)
ARIA attributes must conform to valid names: 2 elements on the page fail this check, rated critical by axe-core.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is short (63 characters)
Your meta description is only 63 characters: “Sink your teeth into the good eats that give back to help kids.”. 70 to 160 characters is enough to sell the click.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: sameAs is an empty list”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
232 internal links, 28 external
The homepage links to 232 pages on newmansown.com and 28 external pages.
4 checks passed
Title: 40 characters
Your title is a healthy 40 characters: “Newman’s Own | 100% Profits to Help Kids”.
Canonical URL set
The canonical URL is https://newmansown.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://newmansown.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,233 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/beverages/tea, whose canonical is /products/organic/organic-tea. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages slow to respond
/products/food, /products/beverages/coffee and /products/beverages/tea took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
22 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.facebook.com/newmansown.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (newmansown.com).
Valid certificate (39 days left)
The certificate from Google Trust Services · WE1 verifies for newmansown.com and is valid for another 39 days.
http:// redirects to https
http://newmansown.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 57 links work
All 57 links checked from your homepage (40 internal, 17 external) answered without errors.
Domain and trust
No CAA record
newmansown.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
newmansown.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsnewmansown.com was registered in May 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2029
newmansown.com is registered until May 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 11-field form
Your longest form asks for 11 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 385 words of copy
The homepage carries about 385 words of visible text.
2 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Where To Buy”, “Learn More” and “Learn more”.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be newmansown.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.zdsys.com include:autotask.net include:spf.protection.outlook.com include:_spf.psm.knowbe4.com incl…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 55 issues on newmansown.com, including 25 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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