newway.co.za website review

133 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.5 s).

About 234 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (226 KiB).

Your mobile performance score is 57 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

2 images could be 462 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Google Tag Manager costs a phone 190 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Analytics and others), adding 631 KiB and 402 ms of main-thread time.

About 180 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “POWERING YOUR BUSINESS We are driven by a vision of powerin…”.

Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 31.4 MB in 193 requests on a phone: media 29.1 MB (4), images 1.1 MB (8) and scripts 855 KiB (78). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 8.91 g of CO₂e: 1069.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h6, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

3 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 35 pages on newway.co.za and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/who-we-are, /diesel-powered-generators, /manufacturing-facility, /product-related-services, /generator-rentals and /green-energy-solutions and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/who-we-are, /diesel-powered-generators, /manufacturing-facility, /product-related-services, /generator-rentals and /green-energy-solutions and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

/popia took over 3 s to send its HTML from our server.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 link from your homepage to your own site is broken, for example https://www.newway.co.za/cdn-cgi/l/email-protection (404).

1 link to other sites is dead, for example https://www.deere.com/sub-saharan/en/industrial-engines/ (404).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

newway.co.za has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 353 words of visible text.

newway.co.za has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.