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newsela.com website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 82 checks

This review found 34 issues worth fixing on newsela.com, 6 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Newsela

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.0 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.0 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.4 s
Jul 4, 20263.3 s
Jul 11, 20263.1 s
Jul 18, 20262.8 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
203 ms123 msMay 9Oct 24143 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026187 ms
May 16, 2026184 ms
May 23, 2026181 ms
May 30, 2026180 ms
Jun 6, 2026187 ms
Jun 13, 2026188 ms
Jun 20, 2026188 ms
Jun 27, 2026194 ms
Jul 4, 2026193 ms
Jul 11, 2026188 ms
Jul 18, 2026183 ms
Jul 25, 2026180 ms
Aug 1, 2026177 ms
Aug 8, 2026178 ms
Aug 15, 2026174 ms
Aug 22, 2026159 ms
Aug 29, 2026153 ms
Sep 5, 2026137 ms
Sep 12, 2026132 ms
Sep 19, 2026141 ms
Sep 26, 2026137 ms
Oct 3, 2026133 ms
Oct 10, 2026133 ms
Oct 17, 2026142 ms
Oct 24, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of newsela.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. newsela.com at 0.4 s0.4 s
  2. newsela.com at 0.8 s0.8 s
  3. newsela.com at 1.1 s1.1 s
  4. newsela.com at 1.5 s1.5 s
  5. newsela.com at 1.9 s1.9 s
  6. newsela.com at 2.3 s2.3 s
  7. newsela.com at 2.6 s2.6 s
  8. newsela.com at 3.0 s3.0 s

Speed

11 to fix56
  • Reduce unused JavaScript

    1.6 s · 501 KiB

    About 501 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and intellimize.co and others), adding 1.5 MB and 1.0 s of main-thread time.

  • Use efficient cache lifetimes

    750 ms · 334 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (334 KiB).

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 545 ms

    545 ms

    Google Tag Manager costs a phone 545 ms of main-thread work and 587 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 271 KiB

    14 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 937 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • website-files.com adds 176 ms

    176 ms

    website-files.com costs a phone 176 ms of main-thread work and 675 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,808 HTML elements

    The page has 1,808 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 51 ms

    51 ms

    Your server sent the HTML in 51 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Accelerate student growth through the power of connected in…”.

  • Time to Interactive: 11.1 s

    11.1 s

    The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 67 images without width and height

    67 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 392 ms

    392 ms

    Scripts block taps and scrolling for 392 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 187 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 57 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 57 requests on a phone: scripts 1.0 MB (12), images 492 KiB (28) and stylesheets 57 KiB (2). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9695
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 18 form fields without a label

    18 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 95 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 3 H1 headlines

    There are 3 <h1> headlines (“Accelerate student growth through the power of co…”, “Accelerate student growth through the power of co…” and “Trusted by District Leaders, Loved by Educators”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 108 internal links, 30 external

    The homepage links to 108 pages on newsela.com and 30 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Content Aligned To National & State Standard, Flexible To Support Relevant Curriculum. Find the Perfect Piece Of Conten…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Newsela | Content and assessment platform”.

  • Canonical URL set

    The canonical URL is https://newsela.com/.

  • Structured data in place

    Structured data found: Organization and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://newsela.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,255 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://newsela.com/llms.txt (4 KiB, 33 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://newsela.com/resource-center/webinars and https://newsela.com/resource-center/guides all use the title “Newsela”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://newsela.com/states, https://newsela.com/products/threads-and-themes, https://newsela.com/luna, https://newsela.com/resource-center, https://newsela.com/resource-center/webinars and https://newsela.com/resource-center/guides have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://newsela.com/getting-started has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9297
  • 18 distorted images

    18 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • A 18-field form

    Your longest form asks for 18 fields (16 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,684 words of copy

    The homepage carries about 2,684 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Sales” and “Sign up”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Get Started With Newsela”, “Contact Sales” and “Schedule a call”.

  • Social proof on the page

    Social proof on the homepage: 48 testimonial or review blocks, 30 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at newsela.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Tailwind CSS
Analytics
Google Tag Manager

Hiring

Hiring
12 open roles
Teams
Sales (3), Customer (1), Customer Operations (1), Marketing (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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