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newsela.com website review
Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 82 checks
This review found 34 issues worth fixing on newsela.com, 6 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Newsela
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.2 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 187 ms |
| May 16, 2026 | 184 ms |
| May 23, 2026 | 181 ms |
| May 30, 2026 | 180 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 188 ms |
| Jun 27, 2026 | 194 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 183 ms |
| Jul 25, 2026 | 180 ms |
| Aug 1, 2026 | 177 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 174 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 132 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 133 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 142 ms |
| Oct 24, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.6 s · 501 KiBAbout 501 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, website-files.com and intellimize.co and others), adding 1.5 MB and 1.0 s of main-thread time.
Use efficient cache lifetimes
750 ms · 334 KiB26 files are served with short cache lifetimes, so returning visitors download them again (334 KiB).
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 78). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Google Tag Manager adds 545 ms
545 msGoogle Tag Manager costs a phone 545 ms of main-thread work and 587 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 271 KiB14 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
300 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 937 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
website-files.com adds 176 ms
176 mswebsite-files.com costs a phone 176 ms of main-thread work and 675 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,808 HTML elements
The page has 1,808 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 51 ms
51 msYour server sent the HTML in 51 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.4 s
9.4 sYour largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Accelerate student growth through the power of connected in…”.
Time to Interactive: 11.1 s
11.1 sThe page becomes fully interactive after 11.1 s. Good is under 3.8 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
67 images without width and height
67 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 392 ms
392 msScripts block taps and scrolling for 392 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 187 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image in older formats
1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.7 MB in 57 requests
1.7 MBYour homepage downloads 1.7 MB in 57 requests on a phone: scripts 1.0 MB (12), images 492 KiB (28) and stylesheets 57 KiB (2). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
18 form fields without a label
18 form fields have no label, so screen readers announce an empty box and autofill guesses.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 95 images in the HTML carry an alt attribute.
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“Accelerate student growth through the power of co…”, “Accelerate student growth through the power of co…” and “Trusted by District Leaders, Loved by Educators”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
108 internal links, 30 external
The homepage links to 108 pages on newsela.com and 30 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Content Aligned To National & State Standard, Flexible To Support Relevant Curriculum. Find the Perfect Piece Of Conten…”.
Title: 41 characters
Your title is a healthy 41 characters: “Newsela | Content and assessment platform”.
Canonical URL set
The canonical URL is https://newsela.com/.
Structured data in place
Structured data found: Organization and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://newsela.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,255 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://newsela.com/llms.txt (4 KiB, 33 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://newsela.com/resource-center/webinars and https://newsela.com/resource-center/guides all use the title “Newsela”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://newsela.com/states, https://newsela.com/products/threads-and-themes, https://newsela.com/luna, https://newsela.com/resource-center, https://newsela.com/resource-center/webinars and https://newsela.com/resource-center/guides have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://newsela.com/getting-started has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
18 distorted images
18 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
10 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 18-field form
Your longest form asks for 18 fields (16 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,684 words of copy
The homepage carries about 2,684 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Sales” and “Sign up”.
18 calls to action
The homepage has 18 calls to action, for example “Get Started With Newsela”, “Contact Sales” and “Schedule a call”.
Social proof on the page
Social proof on the homepage: 48 testimonial or review blocks, 30 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at newsela.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 12 open roles
- Teams
- Sales (3), Customer (1), Customer Operations (1), Marketing (1)
- Job board
- greenhouse
- Careers page
- newsela.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on newsela.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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