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newsleopard.de website review

Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 77 checks

This review found 41 issues worth fixing on newsleopard.de, 10 of them high impact, across 77 checks. The most urgent: page weight: 5.7 MB in 129 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of newsleopard.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. newsleopard.de at 0.6 s0.6 s
  2. newsleopard.de at 1.1 s1.1 s
  3. newsleopard.de at 1.7 s1.7 s
  4. newsleopard.de at 2.3 s2.3 s
  5. newsleopard.de at 2.8 s2.8 s
  6. newsleopard.de at 3.4 s3.4 s
  7. newsleopard.de at 4.0 s4.0 s
  8. newsleopard.de at 4.5 s4.5 s

Speed

10 to fix69
  • Use efficient cache lifetimes

    3.4 MB

    85 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).

  • Improve image delivery

    1.3 MB

    34 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 1.7 MB and 923 ms of main-thread time.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    860 KiB

    About 860 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 356 ms

    356 ms

    Google Tag Manager costs a phone 356 ms of main-thread work and 572 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 284 ms

    284 ms

    Google CDN costs a phone 284 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    357 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,071 HTML elements

    The page has 2,071 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    221 KiB

    About 221 KiB of CSS is downloaded but never applied on this page.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix77
  • Time to Interactive: 26.4 s

    26.4 s

    The page becomes fully interactive after 26.4 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • 73 images without width and height

    73 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “電子豹 - 用 AI 拉近你與用戶的距離,為彼此創造更多價值”.

  • Total Blocking Time: 398 ms

    398 ms

    Scripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 5.7 MB in 129 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 129 requests on a phone: scripts 2.3 MB (24), images 1.9 MB (70) and HTML 563 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    weddings-cover.jpg weighs 531 KiB. On a phone connection a single image that size takes seconds.

  • 10 images in older formats

    10 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    248 KiB

    2 images are downloaded at several times the size a phone draws them, for example weddings-cover.jpg at 840 px wide, shown at 240 px. Resized copies would save about 248 KiB.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fix86
  • Hidden but focusable

    13 elements hidden from screen readers can still receive keyboard focus.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

1 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

SEO

3 to fixGoogle 6973
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • No XML sitemap

    No XML sitemap at https://newsleopard.de//sitemap-index.xml, so Google discovers your pages only by following links.

  • 53 internal links, 31 external

    The homepage links to 53 pages on newsleopard.de and 31 external pages.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “電子豹企業級 Email 行銷和 SMS 簡訊寄送平台,協助超過 15,000 家企業用戶,提供電子報行銷自動化、Email 模版設計工具、品牌會員 EDM 行銷、SMS 簡訊及 API 串接等服務。讓行銷人員都能輕鬆使用的自動化會員行銷…”.

  • One H1 headline

    Your main headline reads: “電子豹 - 用 AI 拉近你與用戶的距離,為彼此創造更多價值”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “電子豹|企業首選電子報行銷平台|SMS 簡訊+Email 自動化”.

  • Canonical URL set

    The canonical URL is https://newsleopard.de/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix53
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes /llms.txt (44 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /surenotify is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /features/list-validation has no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages with very little text

    /features, /features/sms-marketing, /features/website-builder, /features/email-campaign-page, /features/drag-and-drop and /features/automation and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 37 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 64 words

    The homepage has only about 64 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at newsleopard.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

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