newtonrunning.com website review

About 715 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

11 images could be 770 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

11 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.7 MB and 1.2 s of main-thread time.

Google Tag Manager costs a phone 524 ms of main-thread work and 625 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 229 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 145 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 517 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.2 MB in 238 requests on a phone: scripts 1.9 MB (89), images 1.2 MB (24) and other files 776 KiB (101). Under 2 MB keeps phones on slow connections fast.

BiBLDR_header3_9cdefd3d-76a9-465b-b2df-966ef5fcf5c3.png weighs 494 KiB. On a phone connection a single image that size takes seconds.

2 images are downloaded at several times the size a phone draws them, for example BiBLDR_header3_9cdefd3d-76a9-465b-b2df-966ef5fcf5c3.png at 2,880 px wide, shown at 390 px. Resized copies would save about 463 KiB.

4 images further down the page (205 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Born In Boulder” and “Striding Towards Sustainability”). One clear main headline is easier for people and search engines.

Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 77 pages on newtonrunning.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.newtonrunning.com/collections/womens-gear and https://www.newtonrunning.com/collections/womens-gear/filter-type-bottom all use the title “Women's Gear – Newton Running Company”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.newtonrunning.com/pages/shoe-finder has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.newtonrunning.com/collections/womens-shoes-v2, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-type-training, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-type-race, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-type-trail, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-support-neutral and https://www.newtonrunning.com/collections/womens-shoes-v2/filter-support-stability use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.newtonrunning.com/collections/womens-gear/filter-type-bottom, whose canonical is https://www.newtonrunning.com/collections/womens-gear. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.newtonrunning.com/collections/womens-shoes-v2, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-type-training, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-type-race, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-type-trail, https://www.newtonrunning.com/collections/womens-shoes-v2/filter-support-neutral and https://www.newtonrunning.com/collections/womens-shoes-v2/filter-support-stability and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.newtonrunning.com/pages/shoe-finder has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17536037&Ver=2&mid=cf9f7467-945b-41b7-8020-c777361229f0&bo=1&sid=92bb8d60dcf411f18ba7d72b448985d9&vid=92bbd130dcf411f1a014031da7903b85&vids=1&msclkid=N&pi=918639831&lg.

9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 264 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.