newurtopia.com website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.1 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (cloudfront.net, quickcep.com and ZenDesk and others), adding 4.8 MB and 2.2 s of main-thread time.

36 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

16 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

cloudfront.net costs a phone 567 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

quickcep.com costs a phone 488 ms of main-thread work and 560 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 521 ms. During a long task the page ignores taps.

ZenDesk costs a phone 324 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 82 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 305 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

The page has 1,819 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 52 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 27.7 s. Good is under 3.8 s.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Best Electric Bikes | Carbon Fiber Bicycle”.

Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.7 MB in 321 requests on a phone: scripts 2.8 MB (90), images 2.5 MB (37) and other files 956 KiB (177). Under 2 MB keeps phones on slow connections fast.

CaRBONFriday.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

5 images are downloaded at several times the size a phone draws them, for example fold_st-m_2.jpg at 1,687 px wide, shown at 390 px. Resized copies would save about 230 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 226.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 131 pages on newurtopia.com and 13 external pages.

https://newurtopia.com/collections/lightweight-ebike and https://newurtopia.com/collections/long-range-ebikes all use the title “Lightest Electric Bikes: Ultra Light Design and Easy Handling - Urtop…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://newurtopia.com/pages/compare-e-bikes has no meta description, so Google writes the search snippet from whatever text it finds.

https://newurtopia.com/collections/lightweight-ebike and https://newurtopia.com/collections/long-range-ebikes use the same meta description. A description written for each page earns more clicks.

https://newurtopia.com/pages/compare-e-bikes has no <h1> headline, so visitors and search engines get no clear main topic.

https://newurtopia.com/pages/find-a-dealer took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d2zz0xvz7ly6wf.cloudfront.net/static/css/arco.22224e35.chunk.css' from origin 'htt…”.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 792 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.