Website review, no card needed

nextlevelapparel.com logo

nextlevelapparel.com website review

Visit site (opens in a new tab)Reviewed 1 November 202630 issues · 81 checks

This review found 30 issues worth fixing on nextlevelapparel.com, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
159 ms116 msMay 9Oct 24152 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026145 ms
May 16, 2026144 ms
May 23, 2026129 ms
May 30, 2026130 ms
Jun 6, 2026133 ms
Jun 13, 2026133 ms
Jun 20, 2026130 ms
Jun 27, 2026129 ms
Jul 4, 2026126 ms
Jul 11, 2026121 ms
Jul 18, 2026124 ms
Jul 25, 2026129 ms
Aug 1, 2026136 ms
Aug 8, 2026143 ms
Aug 15, 2026145 ms
Aug 22, 2026145 ms
Aug 29, 2026143 ms
Sep 5, 2026138 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026140 ms
Oct 3, 2026146 ms
Oct 10, 2026152 ms
Oct 17, 2026154 ms
Oct 24, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nextlevelapparel.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nextlevelapparel.com at 1.0 s1.0 s
  2. nextlevelapparel.com at 1.9 s1.9 s
  3. nextlevelapparel.com at 2.9 s2.9 s
  4. nextlevelapparel.com at 3.9 s3.9 s
  5. nextlevelapparel.com at 4.8 s4.8 s
  6. nextlevelapparel.com at 5.8 s5.8 s
  7. nextlevelapparel.com at 6.8 s6.8 s
  8. nextlevelapparel.com at 7.7 s7.7 s

Speed

12 to fix43
  • Reduce unused JavaScript

    3.5 s · 751 KiB

    About 751 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    2.2 s · 548 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (548 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and sdk-amazonaws.com and others), adding 2.5 MB and 1.4 s of main-thread time.

  • Improve image delivery

    650 ms · 558 KiB

    10 images could be 558 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Google Tag Manager adds 520 ms

    520 ms

    Google Tag Manager costs a phone 520 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    550 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.

  • Facebook adds 274 ms

    274 ms

    Facebook costs a phone 274 ms of main-thread work and 242 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 74 ms

    74 ms

    LiveChat costs a phone 74 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • popupsmart.com adds 37 ms

    37 ms

    popupsmart.com costs a phone 37 ms of main-thread work and 723 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    80 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 23.8 s

    23.8 s

    Your largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 789 ms

    789 ms

    Scripts block taps and scrolling for 789 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 145 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 450 ms

    450 ms

    Real visitors wait 450 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.0 MB in 253 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 253 requests on a phone: scripts 2.2 MB (81), images 1.6 MB (35) and other files 1,007 KiB (123). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    NLA_Website_MainHeroBanner_Mobile_7200NewProduct_Launch_V4_F is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (135 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (31 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9697
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Next Level Apparel | Premium Cotton T-Shirts, Hoodies & Blank Apparel”.

  • 120 internal links, 14 external

    The homepage links to 120 pages on nextlevelapparel.com and 14 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Discover Next Level Apparel, a leader in premium blank apparel. Get high-quality t-shirts, fleece, & tri-blend styles, …”.

  • One H1 headline

    Your main headline reads: “Next Level Apparel”.

  • Canonical URL set

    The canonical URL is https://www.nextlevelapparel.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nextlevelapparel.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (474 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nextlevelapparel.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343254876&tm=gtm002&Ver=2&mid=f1140903-8c58-454a-b579-a6d454ef65ac&bo=1&sid=b1cc9920d62711f1a32ee7593696c6c6&vid=b1ccc330d62711f1b7d00b81c0fa4fb6&vids=1&msclkid=N&gtm_.

  • 13 small tap targets

    13 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “moreBtn is not defined”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 344 words of copy

    The homepage carries about 344 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Shop By Color” and “Subscribe”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nextlevelapparel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on nextlevelapparel.com, including 17 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25