nike.com website review

Not measured in this review.

• Real-user FCP: 1.8 s

  1.8 s

  Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 962 ms

  962 ms

  Real visitors wait 962 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  0%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 197 ms to 198 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.8 MB

  4.8 MB

  Your homepage downloads 4.8 MB on a phone, 101 KiB of it images (2%). Under 2 MB keeps phones on slow connections fast.

• About 1.4 g of CO₂ per visit

  1.35 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• ARIA roles used must conform to valid values (1 element)

  ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 34 links without text

  34 visible links have no text or label, so screen readers cannot say where they go.

• Users should be able to zoom and scale the text up to 500% (1 element)

  Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  View source

• Title is short (26 characters)

  Your title is only 26 characters: “Nike. Just Do It. Nike.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• 447 internal links, 36 external

  The homepage links to 447 pages on nike.com and 36 external pages.

• No llms.txt

  There is no https://www.nike.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 2 pages without a title

  https://www.nike.com/accessibility and https://www.nike.com/retail have no <title>, so Google invents the link text in results.

  Elements (2)

• 3 pages without a meta description

  https://www.nike.com/accessibility, https://www.nike.com/retail and https://www.nike.com/orders/details have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (3)

• 2 pages without an H1

  https://www.nike.com/retail and https://www.nike.com/orders/details have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

• 2 broken images

  2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=175017889&Ver=2&mid=2cfc7089-f028-4724-a5e2-c3f442b1e779&bo=3&sid=773062d0c5e011f1b39679f995128d96&vid=77306ef0c5e011f1af30e928ff133b41&vids=0&msclkid=N&pi=918639831&l.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 411 words of copy

  The homepage carries about 411 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• 11 trackers load before any consent

  11

  Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 37 cookies set on arrival

  37

  Opening the homepage sets 37 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 42 other companies contacted

  Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.