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niliphotography.nl website review

Visit site (opens in a new tab)Reviewed 12 November 202635 issues · 75 checks

This review found 35 issues worth fixing on niliphotography.nl, 10 of them high impact, across 75 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of niliphotography.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. niliphotography.nl at 0.4 s0.4 s
  2. niliphotography.nl at 0.8 s0.8 s
  3. niliphotography.nl at 1.1 s1.1 s
  4. niliphotography.nl at 1.5 s1.5 s
  5. niliphotography.nl at 1.9 s1.9 s
  6. niliphotography.nl at 2.3 s2.3 s
  7. niliphotography.nl at 2.6 s2.6 s
  8. niliphotography.nl at 3.0 s3.0 s

Speed

8 to fix71
  • Use efficient cache lifetimes

    2.5 s · 2.0 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Improve image delivery

    2.0 s · 1.3 MB

    10 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    1.5 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Facebook and Google Maps and others), adding 1.1 MB and 731 ms of main-thread time.

  • Reduce unused JavaScript

    553 KiB

    About 553 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 445 ms

    445 ms

    Google CDN costs a phone 445 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.2 s of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix72
  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NiliPhotography is een boutique fotostudio in Amsterdam, ge…”.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 261 ms

    261 ms

    Scripts block taps and scrolling for 261 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

Images and page weight

3 to fix55
  • 10 images far larger than shown

    753 KiB

    10 images are downloaded at several times the size a phone draws them, for example home009-1.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 753 KiB.

  • Page weight: 3.4 MB in 71 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 71 requests on a phone: images 1.6 MB (13), scripts 1.1 MB (33) and other files 358 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8490
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 6 internal links, 2 external

    The homepage links to 6 pages on niliphotography.nl and 2 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Newbornfotografie en kinder fotografie door Nili Elburg. NiliPhotography is een boutique fotostudio in Amsterdam, gespe…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Newborn Fotografie Amsterdam - NiliPhotography”.

  • Canonical URL set

    The canonical URL is https://niliphotography.nl/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://niliphotography.nl/sitemap_index.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://niliphotography.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://niliphotography.nl/babyfotografie and https://niliphotography.nl/contact have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://niliphotography.nl/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://niliphotography.nl/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 internal pages checked

    We fetched 2 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 2 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'ROADMAP')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 90 words

    The homepage has only about 90 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at niliphotography.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2019.

Stack

CMS
WordPress
Framework
jQuery
Hosting
Combell NV

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on niliphotography.nl, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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