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nills.com website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 102 checks

This review found 42 issues worth fixing on nills.com, 18 of them high impact, across 102 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.6 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
98 ms85 msMay 9Oct 2487 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202689 ms
May 16, 202687 ms
May 23, 202686 ms
May 30, 202686 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202690 ms
Jun 27, 202691 ms
Jul 4, 202695 ms
Jul 11, 202696 ms
Jul 18, 202693 ms
Jul 25, 202693 ms
Aug 1, 202692 ms
Aug 8, 202689 ms
Aug 15, 202688 ms
Aug 22, 202689 ms
Aug 29, 202687 ms
Sep 5, 202689 ms
Sep 12, 202691 ms
Sep 19, 202691 ms
Sep 26, 202688 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix51
  • Improve image delivery

    6.0 s · 2.9 MB

    17 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.0 s faster on a phone.

  • Render-blocking requests

    4.0 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused JavaScript

    1.6 s · 308 KiB

    About 308 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 380 ms

    380 ms

    Google Tag Manager costs a phone 380 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 62 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).

  • Reduce unused CSS

    300 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Duplicated JavaScript

    300 ms · 37 KiB

    37 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 618 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yandex Metrica and JSDelivr CDN and others), adding 828 KiB and 476 ms of main-thread time.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 132 ms

    132 ms

    Your server sent the HTML in 132 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 33.8 s

    33.8 s

    Your largest element takes 33.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 35.2 s

    35.2 s

    The page becomes fully interactive after 35.2 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.151

    0.151

    The layout shifts by 0.151 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 253 ms

    253 ms

    Scripts block taps and scrolling for 253 ms in total while the page loads. Good is under 200 ms.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 89 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

4 to fix33
  • Page weight: 8.8 MB in 154 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 154 requests on a phone: images 7.5 MB (37), scripts 785 KiB (45) and fonts 337 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 17 images far larger than shown

    2.2 MB

    17 images are downloaded at several times the size a phone draws them, for example bianca-kirmizi-01-062026-1.jpg at 1,920 px wide, shown at 320 px. Resized copies would save about 2.2 MB.

  • 27 images in older formats

    27 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.5 g of CO₂ per visit

    2.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.50 g of CO₂e: 299.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8693
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (26 characters)

    Your title is only 26 characters: “Ana Sayfa - Nill's Mobilya”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Lui Köşe Takımı”, “Lui Yay Koltuk Takımı” and “Nuoro Yemek Odası”). One clear main headline is easier for people and search engines.

  • 164 internal links, 17 external

    The homepage links to 164 pages on nills.com and 17 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Ev, otel ve villa projeleri için özel tasarım mobilyalar. Şıklık ve konforu bir araya getiren çözümlerle yaşam alanları…”.

  • Canonical URL set

    The canonical URL is https://nills.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nills.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (803 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    /urun-kategori/giyinme-odasi and /urun-kategori/berjerler have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages slow to respond

    /urun-kategori/yatak-odalari, /urun-kategori/tv-uniteleri, /urun-kategori/oturma-gruplari, /urun-kategori/kose-takimlari and /urun-kategori/relax-koltuk took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://pin.it/6QqNcv3Pt.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nills.com).

  • Valid certificate (72 days left)

    The certificate from Let's Encrypt · YE2 verifies for nills.com and is valid for another 72 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://nills.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 55 links work

    All 55 links checked from your homepage (40 internal, 15 external) answered without errors.

Domain and trust

  • No CAA record

    nills.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    nills.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    nills.com was registered in Sep 2005 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    nills.com is registered until Sep 2027.

Content and conversion

4 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 406 words of copy

    The homepage carries about 406 words of visible text.

4 checks passed
  • 1 short form

    A short form (5 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 4 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

3 to fix0
  • No DMARC policy

    nills.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    nills.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.
  • 2 plugins are behind their latest release.gtm-kit 2.21.0 → 2.22.0 · woocommerce 11.2.0 → 11.2.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Hostinger

Upkeep, stack, hiring and company data from programmable.info

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