nimbusgroup.se website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

1 image could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

54 files are served with short cache lifetimes, so returning visitors download them again (339 KiB).

Your mobile performance score is 69 (desktop: 98). Pages that score under 90 lose visitors before the first paint.

About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 third-party services load with your homepage (Cookiebot and datablocks.se), adding 161 KiB and 119 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 27 KiB of JavaScript is downloaded but never used on this page.

Desktop scores 98 but mobile only 69. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Välkommen På en ny resa Vi skapar minnesvärda upplevelser t…”.

The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

Real visitors wait 859 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 77 ms to 69 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 59 requests on a phone: images 2.4 MB (22), scripts 274 KiB (27) and stylesheets 61 KiB (3). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

15 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 12 characters: “Nimbus Group”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 70 pages on nimbusgroup.se and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

https://www.nimbusgroup.se/sv and https://www.nimbusgroup.se/en all use the title “Nimbus Group”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.nimbusgroup.se/sv/prenumerera, https://www.nimbusgroup.se/sv/section/kontakt, https://www.nimbusgroup.se/sv/section/om-nimbus-group, https://www.nimbusgroup.se/sv/vision-och-mission, https://www.nimbusgroup.se/sv/section/bolagsstyrning and https://www.nimbusgroup.se/sv/section/bolagsstyrning/bolagsstammor and 2 others use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

12 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 469 words of visible text.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.