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ninjatrader.com website review
Visit site (opens in a new tab)Reviewed 1 November 202627 issues · 105 checks
This review found 27 issues worth fixing on ninjatrader.com, 13 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for NinjaTrader
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 168 ms |
| May 16, 2026 | 170 ms |
| May 23, 2026 | 172 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 184 ms |
| Jun 20, 2026 | 182 ms |
| Jun 27, 2026 | 180 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 176 ms |
| Aug 1, 2026 | 177 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 190 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 181 ms |
| Sep 19, 2026 | 178 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 169 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ninjatrader.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Google Tag Manager adds 1.5 s
1.5 sGoogle Tag Manager costs a phone 1.5 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 2.7 MB and 2.2 s of main-thread time.
Use efficient cache lifetimes
400 ms · 639 KiB38 files are served with short cache lifetimes, so returning visitors download them again (639 KiB).
Render-blocking requests
400 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.
Ada adds 55 ms
55 msAda costs a phone 55 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
184 KiB2 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
100 KiB100 KiB could be saved by minifying JavaScript.
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 10.0 s
10.0 sThe first text or image appears after 10.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 10.0 s
10.0 sYour largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Finally, AI that speaks futures.”.
Time to Interactive: 25.2 s
25.2 sThe page becomes fully interactive after 25.2 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 168 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 481 ms
481 msReal visitors wait 481 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 154 requests
4.1 MBYour homepage downloads 4.1 MB in 154 requests on a phone: scripts 2.7 MB (52), media 669 KiB (1) and images 307 KiB (25). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
110 internal links, 36 external
The homepage links to 110 pages on ninjatrader.com and 36 external pages.
8 checks passed
Meta description: 124 characters
Your meta description is 124 characters: “Learn the markets, understand your trading, and test your strategies. The #1-rated futures broker, now with AI by your …”.
One H1 headline
Your main headline reads: “Finally, AI that speaks futures.”.
Title: 46 characters
Your title is a healthy 46 characters: “More trading power in your hands | NinjaTrader”.
Canonical URL set
The canonical URL is https://ninjatrader.com/.
Structured data in place
Structured data found: FinancialService and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ninjatrader.com/sitemap-index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,608 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/single-stock-futures has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
/fr-fr, /de-de, /it-it, /pt-pt, /ru-ru and /es-es use the same meta description. A description written for each page earns more clicks.
1 page with very little text
/ru-ru has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=163010422&tm=gtm002&Ver=2&mid=861cc2cd-9319-4488-92b5-01a3539f9e71&bo=1&sid=73eca6a0d5ce11f1b96e5b3519ad8cd3&vid=73ecbfd0d5ce11f1b06f9752969f8bab&vids=1&msclkid=N&pi=9.
2 small tap targets
2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
1 link through redirect chains
1 link go through two or more redirects, for example https://support.ninjatrader.com/.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (ninjatrader.com).
Valid certificate (74 days left)
The certificate from Google Trust Services · WE1 verifies for ninjatrader.com and is valid for another 74 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ninjatrader.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
ninjatrader.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ninjatrader.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsninjatrader.com was registered in May 2003 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2030
ninjatrader.com is registered until May 2030.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,444 words of copy
The homepage carries about 1,444 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START TRADING”.
15 calls to action
The homepage has 15 calls to action, for example “Pricing”, “How to start futures trading” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ninjatrader.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:_spf.google.com include:sendgrid.net include:_spf.salesforce.com include:cust-spf.exacttarget.com i…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and LinkedIn Insight and 6 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 20 open roles
- Teams
- Engineering (9), Marketing (4), Client Services (2), Security & IT (2)
- Job board
- ashby
- Careers page
- ninjatrader.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on ninjatrader.com, including 15 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.